Company
Matt Kilmartin
Co-founder and CEO
Mike Moreau
Co-founder and COO
Vivek Vaidya
Co-founder and Tech Strategy
Matt Karasick
Head of Product
"I’m proud of Habu's team, technology, and the work we are doing with innovative, data driven brands, as this will shape the future of data collaboration in a privacy first era."
Matt Kilmartin is passionate about entrepreneurship and developing technology to help brands in their digital transformation... so much so that he has dedicated 20 years of his career working for innovative software and data companies. He has held a variety of executive leadership roles at Salesforce, Krux, and Akamai.
One of his most meaningful achievements was to lead Krux's go-to-market efforts from less than $1 million in revenue to an $800 million acquisition by Salesforce in less than 5 years.
Today, in the face of massive disruption that is impacting digital marketing, Matt's goal is to help brands enable privacy safe data collaboration that respects consumers, while also evolving their data driven marketing efforts.
"Building smarter businesses through data is my passion. New challenges require fresh strategies and we help companies collaborate with partners, connect with consumers, and deliver the insights to do it well, all without sacrificing privacy."
Mike Moreau is an entrepreneur who enjoys the world of data, startups, marketing technology, and media, and his long line-up of achievements underscore this fact.
Mike has held executive positions focused on strategic data and marketing technology solutions at Salesforce, Krux (acquired by Salesforce), and as a co-founder of ReviNet (acquired by PubMatic).
Hailing from Greater Boston, Mike's mission at Habu is to simplify the path companies take to access and leverage the data needed to grow, learn, and connect through elegant technology.
"Given our experience and knowledge, Habu has the opportunity to solve those challenges that our customers are not able to solve."
More than anything, Vivek loves to build industry-leading technology companies in enterprise software, data management, analytics, and machine learning/AI.
And with his background and education, he is well suited for the task. He has co-founded and held leadership positions in Super{set}, Salesforce Marketing Cloud, and Krux (acquired by Salesforce), and was CTO of Rapt (acquired by Microsoft). He's also co-author of Data Driven: Harnessing Data and AI to Reinvent Customer Engagement.
From Habu's San Francisco HQ, Vivek is committed to helping customers ease a pain that is related to deriving intelligence from data that is sitting in distributed environments.
"To be able to work with this team to build software which helps companies bring their innovation to data is an absolute privilege."
Matt is obsessed with finding ways to use data to achieve the win-win-wins which data-powered technology can create between companies and consumers.
Matt has spent his career helping companies do more with data. He has held product leadership positions at DoubleClick, Trilogy, Acerno, Akamai, and most recently at Indeed. After working closely together with Matt Kilmartin at Akamai, Matt (Karasick) worked with the Krux team as a consultant, where he helped create Krux for Marketers.
Matt believes that, when done correctly and with sustainable mutual value as the measuring stick, interests between consumers and companies are always aligned.
Roopak Gupta
Head of Technology
Ted Flanagan
Head of Customer Success
Alice Stratton
Chief Market Officer
Tim Norris-Wiles
Managing Director, EMEA
My ultimate vision? "To magnify our Data Clean Room software’s value for a broad range of customers."
Roopak has a career-long passion for building innovative, highly scalable, and best-in-class technologies, with a focus on big data and machine learning. With more than 20 years’ experience across many verticals, Habu is fortunate to have his mad skills on board.
Roopak’s long career includes leading engineering teams to create a platform for employee education and DEI at Eskalera, cloud-based data management services for Salesforce and Krux (acquired by Salesforce), inventory management and price optimization solutions for Microsoft, and ad inventory and yield solutions for Rapt (acquired by Microsoft).
"This is a team [Habu] that I know and trust to deliver break-through technology that will solve problems and drive value for customers"
How can we use data to create value for businesses? How can we create better all-around consumer experiences? Ted has been advising the world’s leading brands on how to answer these two big questions for a very long time.
In fact, Ted has held leadership positions at Salesforce and Krux, and strategy consulting roles at IBM. His commitment to customer success has earned his teams perfect customer reference scores from industry analysts.
One of his career highlights: Building Salesforce's Data & Identity Professional Services practice from scratch to support DMP engagements.
Based in New York City, Ted enjoys brainstorming and working alongside customers to chart a path to success through a marketing and advertising technology landscape that is increasingly complex.
"Coming from a customer success background, I'm always thinking about our solutions through the lens of solving pain and delivering real and measurable value to our customers. This customer-centricity is in the very DNA of Habu."
Alice is a strategic and creative thinker who thoroughly enjoys solving client problems, building exceptional, high-performing teams and leading growth organizations. She has extensive professional experience working with prestigious companies that create value and smarter marketing solutions from data, including as a long-time executive role at LiveRamp Safe Haven, Interpublic Group, and co-founder of innovation and incubation consultancy, Proteus Connection.
Alice is responsible for driving some of Habu’s most important growth initiatives, including GTM strategy, maximizing value for partners and building relationships with strategic consultancies, systems integrators, and agencies. Alice works from the Habu office in San Francisco, California.
“We must embrace the new operating principles of data privacy and sovereignty to help clients not only overcome today’s challenges, but also thrive as a result.”
Tim has a long-standing track record of delivering cutting-edge data initiative solutions to help customers win.
With his history of building and managing commercial and operational teams, experience with brand marketers and analysts, leadership roles within national digital advertising, and extensive industry relationships, Habu’s EMEA customers are lucky to have him!
Specifically, Tim has provided advisory services across adtech, martech, CDP, and data strategy. He was also first in-market commercial lead for mParticle and Country Manager DACH for Krux (now Salesforce).
By overseeing Habu’s global growth strategy and execution, Tim is expanding Habu’s international sales organization in Europe and ensuring delivery of Habu’s essential breakthrough technology and end-to-end solutions.
View Tim's full bio on LinkedIn
Our four founders are veterans in the marketing technology industry: Tom Chavez, Vivek Vaidya, Matt Kilmartin, and Mike Moreau.
Tom Chavez and Vivek Vaidya, are also co-founders of super{set}, which played a tremendous role in launching and growing Habu.
Habu is a great example of the super{set} model in practice; the company would not be this far along if it had followed a conventional venture-backed path.
Matt Kilmartin is the CEO and co-founder of Habu, and Tom and Vivek remain actively involved.
Mike Moreau serves as Habu’s COO and co-founder. Tom, Vivek, Matt, Mike, and several members of the team worked together for a number of years at Krux before it was acquired by Salesforce in 2016.
COMPANY
How did this leadership team come together? How did they dream up Habu? Follow along on their journey.