EXCERPT
IDC MarketScape
Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases, 2023-2024
IDC MarketScape recognized Habu as a Leader for Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases.
Read this excerpt to learn more about Habu’s capabilities and strategy in data clean room technology. According to the IDC MarketScape, you should consider Habu when “you and your data clean room collaborators have data residing on many different clouds and plan to utilize multiple data science, data analyst, and business user roles.”
Habu Named A Leader In IDC MarketScape
Discover:
- The market drivers and applications for data clean rooms for consumer data transformation and analytics, including data enrichment, audience creation, activation, and measurement.
- How data clean rooms allow multiple parties in advertising, marketing, and customer experience to safely collaborate, without compromising consumer privacy or data security.
- Why the IDC MarketScape states: “Habu’s differentiation is the company’s focus on providing a flexible tool for a variety of use cases and custom queries available across a broad array of platforms.”
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