Cookie Policy

Last updated and effective as of July 13, 2023.

1. INTRODUCTION

Habu, Inc. (“Habu,” “we,” or “us”) owns or operates websites, applications, tools, services, and platforms (collectively, the “Digital Properties”). We, along with our technology partners and vendors, use a variety of technologies to learn more about how people use the Digital Properties and conduct certain activities. You can find out more about these technologies and how to control them below. This Cookie Policy forms part of the Habu Privacy Policy available here.

2. COOKIES AND OTHER TRACKING TECHNOLOGIES, AND HOW WE USE THEM

Like many companies, we use cookies and other tracking technologies on the Digital Properties, including HTTP cookies, HTML5 and Flash local storage, pixel tags/web beacons/GIFs, embedded scripts, and e-tags/cache browsers (as defined below) (collectively, “Cookies”, unless otherwise stated). We use Cookies for a variety of purposes, including to enhance your online experience, for example, by remembering your log-in status and viewing preferences from a previous use of one of the Digital Properties, for when you later return.

The following table lists the categories of Cookies used on the Digital Properties.

Type of cookie	Purpose
Analytics and Performance Cookies	These cookies are used to collect information about traffic to and use of the Digital Properties. The information gathered is aggregated and does not identify any individual visitor. It includes the number of visitors to the Digital Properties, the websites that referred them to the Digital Properties, the pages that they visited on the Digital Properties, what time of day they visited the Digital Properties, whether they have visited the Digital Properties before, and other similar information. We use this information to monitor the level of activity on the Digital Properties, to gather broad demographic information, and to help operate the Digital Properties more efficiently. We use Google Analytics for this purpose. Google Analytics uses its own cookies. The service is only used to improve how the Digital Properties work. You can find out more information about Google Analytics cookies here: https://developers.google.com/…. You can find out more about Google Analytics’ information handling practices and how you can control the use of information sent to Google here: https://policies.google.com/technologies/partner-sites. If you wish to prevent your information from being used by Google Analytics, Google has developed the Google Analytics opt-out browser add-on available via this link: http://tools.google.com/dlpage…
Essential Cookies	These cookies are essential to provide you with services available through the Digital Properties and to enable you to use its features. For example, they allow you to log in to secure areas of the Digital Properties and help the content of the pages you request load quickly. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.
Functionality Cookies	The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you visit the Digital Properties. Specifically, these cookies allow the Digital Properties to remember choices you make, such as your language preferences, and other relevant information, such as your login details, which polls you have voted in, and the changes you make to other parts of the Digital Properties which you can customize. These cookies also enable us to identify you across various screens and devices as you log in and use the Digital Properties, as well as enable us to work with partners to resolve your digital identities and personalize your experiences across the Digital Properties as well as the services of our partners and customers and across channels.
Social Media Cookies	These cookies are used when you share information using a social media platform’s sharing button or “like” button that appears on the Digital Properties or you link your account or engage with our content on or through a social media platform, such as Facebook, Twitter, LinkedIn, or Pinterest. The social media platform will record your activity and other information in accordance with its privacy policy. These cookies may also be used to show you interest-based advertisements on other online services.

3. COOKIES USED ON THE DIGITAL PROPERTIES

The following table lists the Cookies we use and the purposes for which we use them.

The third parties listed below collect information from and about you via the Cookies deployed on the Digital Properties. These parties have given us notice that you can obtain information about their policies and practices, and in some instances, opt out of certain activities by following the links included below. Please note that we are not responsible for third-party sites and their privacy practices as it relates to opt-outs from tracking activities.

Party	Service	For More Information	Use of Tracking Technologies	Privacy Choices
G2Crowd	Advertising	https://legal.g2.com/cookie-policy	Yes	https://legal.g2.com/privacy-policy
GA Audiences	Advertising	https://support.google.com/ana…	Yes	http://www.google.com/intl/en/…
Google Adwords Conversion	Advertising	https://support.google.com/adw…	Yes	http://www.google.com/intl/en/…
Google AJAX Search API	Applications	https://support.google.com/cod…	Yes	http://www.google.com/intl/en/…
Google Analytics	Google Analytics for Display Advertisers, Ads Preferences Manager, and Google Analytics Opt-out Browser Add-on	http://support.google.com/anal… http://www.google.com/settings…… https://tools.google.com/dlpag…	Yes	http://www.google.com/intl/en/…
Google Dynamix Remarketing	Advertising	https://support.google.com/adw…	Yes	http://www.google.com/intl/en/…
Google Publisher Tags	Advertising	http://www.google.com/intl/en/…	Yes	http://www.google.com/policies…
Google Safeframe	Advertising	https://support.google.com/ric…	Yes	http://www.google.com/intl/en/…
Google Tag Manager	Tag definition and management	http://www.google.com/tagmanag… http://www.google.com/intl/en/…	Yes	http://www.google.com/policies…
Hubspot	CRM tools	https://knowledge.hubspot.com/privacy-and-consent/what-cookies-does-hubspot-set-in-a-visitor-s-browser	Yes	https://legal.hubspot.com/privacy-policy
LinkedIn	Advertising	https://www.linkedin.com/legal/l/cookie-table	Yes	https://www.linkedin.com/legal/privacy-policy
ZoomInfo	Advertising	https://www.zoominfo.com/about-zoominfo/privacy-policy	Yes	https://www.zoominfo.com/about-zoominfo/privacy-policy

4. YOUR COOKIE CHOICES

You have the choice whether to accept the use of cookies, and this section explains how you can exercise your choices.

Most browsers are initially set up to accept HTTP cookies. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, and how to disable existing cookies. For more information about HTTP cookies and how to disable them, please visit http://www.allaboutcookies.org/manage-cookies.

Controlling the HTML5 local storage on your browser depends on which browser you use. For more information regarding your specific browser, please consult your browser’s setting menu (often in the “Help” section).

Please note, however, that without HTTP cookies and HTML5 and Flash local storage, you may not be able to take full advantage of all the Digital Properties’ features and parts of the Digital Properties will not function properly.

5. DEFINITIONS

Cookies

A cookie is a small text file sent by a website to a device, where it is stored by a web browser. Cookies can be created through a variety of web-related protocols and technologies, such as HTTP (sometimes referred to as “browser cookies”), HTML5, or Adobe Flash. Web Beacons

Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) can be included on the Digital Properties’ pages and in messages that you receive from us. Web beacons are invisible to you, but any electronic image or other web programming code inserted into a page or e-mail can act as a web beacon.

Clear gifs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to HTTP cookies, which are stored on a user’s device, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence.

Deterministic Finger-printing Technologies

If a user can be positively identified across multiple devices, for instance, because the user has logged into a platform such as Google, Facebook, Yahoo or Twitter, it can be “determined” who the user is for purposes of improving customer service.

Probabilistic Finger-printing

Probabilistic tracking depends upon collecting non-personal data regarding device attributes like operating system, device make and model, IP addresses, ad requests and location data, and making statistical inferences to link multiple devices to a single user. Note that this is accomplished through proprietary algorithms owned by the companies performing probabilistic finger-printing. Note also that in the EU IP Addresses are personal information.

Device Graph

Device graphs can be created by combining non-personal data regarding use of smartphones and other devices with personal log-in information to track interactions with content across multiple devices.

Unique Identifier Header (UIDH)

“Unique Identifier Header (UIDH) is the address information that accompanies Internet (http) requests transmitted over an ISP’s wireless network. For example, when a customer types on his or her phone the web address of a retailer that request travels over the network and is delivered to the retailer’s website. The information included in that request includes things like the device type and screen size so that the retailer site knows how to best display the site on the phone. The UIDH is included in this information, and can be used as an anonymous way for advertisers to be able to determine that the user is part of a group that a third-party advertiser is attempting to reach.

It is important to note that the UIDH is a temporary, anonymous identifier included with unencrypted web traffic. We change the UIDH on a regular basis to protect the privacy of our customers. We do not use the UIDH to collect web browsing information and it does not broadcast individuals’ web browsing activity out to advertisers or others.”

Embedded Script

An embedded script is programming code that is designed to collect information about your interactions with the Digital Properties, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third-party service provider, is active only while you are connected to one of the Digital Properties, and is deactivated or deleted thereafter.

ETag, or Entity Tag

A feature of the cache in browsers, an ETag is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner ETags are a form of device identifier. ETag tracking generates unique tracking values even where the consumer blocks HTTP, Flash, and/or HTML5 cookies.

Unique Device Tokens

For each user that accepts push notifications in mobile apps, the app developer is provided with a unique device token (think of it as an address) from the app platform (e.g., Apple and Google).

Unique Device ID

The unique series of numbers and letters assigned to your device.

6. CONTACT US

For any queries in relation to this Cookie Policy, please write to us at:

Habu, Inc.
Attn: Privacy
23 Geary Street, Suite 600
San Francisco, CA 94108 USA