Collaborative Intelligence for Decentralized Data
Unlock insights without moving data. Avoid compromising privacy. Fuel better business decisions.
Trusted by the world’s smartest brands
LiveRamp Acquires Habu to Accelerate Data Collaboration with Enhanced Clean Room Technology
Habu Named a Leader in IDC MarketScape
3x
3/4
3 of 4 companies have used data clean rooms in the past year
82%
82% of companies plan to collaborate with other businesses in the next year
The Platform for Modern Data Collaboration
Smart
Drive business impact across a range of use cases and get answers to any question using any tool and any data source. Easily get started with out-of-the box queries – in plain language.
Scalable
Work seamlessly with your partners using a fully interoperable platform. Our automation and APIs maximize your efficiencies and your investments.
Secure
Protect consumer privacy, your data, and your IP. Habu enforces the highest security and privacy standards so you can enable collaborative intelligence without data movement or introducing risk.
Simple
Ideal for business users and flexible for technical teams. The Habu data clean room platform delivers an intuitive user interface and low-code options for an easy gateway into a world of insights.
“Habu has revolutionized our approach to data analysis. The ability to effortlessly integrate data from multiple sources has allowed us to unlock insights and identify trends that were previously hidden in silos. As a result, we have enhanced our measurement capabilities, enabling us to make informed decisions that drive business growth.”
Devin McGuire, Manager of Global Performance Marketing
Use Cases
Unlock New Possibilities With Habu
Consumer Insights
See the full customer journey and better understand intent with expanded, protected data.
Advanced Segmentation & Activation
Automate segmentation and seamlessly activate across channels.
Optimization & Measurement
Make the most of your investments and channels with robust attribution and lookbacks.
Data & Model Enrichment
Boost model potential and power deeper customer profiles at scale.
Solutions
For Those With Data to Share and Those Seeking Insights
Customize your data clean room
Provide customers and partners data clean room experiences that enable collaborative intelligence, while maintaining full control of your data. No data movement. Easy-to-use building blocks. Proven scale and flexibility.
Gain insights across any clean room
Transform your business with actionable insights drawn from a variety of data sources—from private clean rooms to walled gardens. A wide range of use cases. Out-of-the box analysis . No coding needed.
Ecosystem
Works Well With Others
Habu works with a wide range of collaborators across the ecosystem including leading platforms for activation, data and identity companies, agencies and consultancies, and major clouds. Fast-track business growth with a platform that integrates with your existing tools and technology investments.
Featured Certifications
Secure collaboration at scale
Deliver a next-generation data clean room platform purpose-built for the most demanding enterprises.
Clean Rooms for Next-Gen CX
Industries We Serve
Data collaboration for your needs
Media
Deliver value for advertisers across the campaign lifecycle with sophisticated insights for planning, activation, and measurement.
Retail
Securely share transaction data, eliminate risk concerns, and forge new revenue streams and partnerships.
CPG
Uncover market trends from strategic partners for deeper analysis, richer profiles, better targeting, and closed loop attribution.
Financial Services
Improve fraud detection, enhance the customer experience, optimize customer profiling, and drive growth.
Automotive
Use data clean rooms to inform manufacturing and marketing investments that drive advantage.
Travel
Facilitate franchise and segment-level revenue growth with strategies to optimize loyalty, promotions, bookings, and pricing.
Healthcare
Transform patient outcomes by securely sharing and analyzing a wide range of healthcare datasets.
Get Smarter With Collaborative Intelligence