Amazon Marketing Cloud And Habu

Extract deeper insights from Amazon Marketing Cloud with Habu’s automation and intelligence.

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Intelligent automation for Amazon Marketing Cloud that simplifies analytics and speeds time to insight

Make the most of your Amazon investments with easier analysis using plain language queries and end-to-end automation. Better understand your audience, optimize delivery, and evaluate campaign performance with out-of-the-box or custom queries. Collaborative intelligence gives you the power to exceed your marketing goals.

Key Capabilities

Do More With Your Existing Investments

Business user

Make it easier for business users to uncover the information they need with plain English queries and powerful visualizations.


Out-of-the-box intelligence

Fast-track your analytics and uncover the learnings you need easier with pre-built intelligence packages so you can spend more time focused on growth.


Use the business intelligence tools you prefer. Bring first-party data from other clouds into Amazon Marketing Cloud. Habu gives you options.

Intelligence Packs

Ready Analysis for Key Use Cases

Use Intelligence Packs with pre-built, plain language queries for increased efficiency. Easily work with Amazon Marketing Cloud across use cases such as delivery optimization, audience segmentation, attribution & journey, and bidding optimization. Answer your most pressing business questions:

  • Are there campaigns with over- or under-exposure?
  • Which campaigns are more effective as the first touchpoint?
  • What devices did customers engage with before purchase?
  • Which audiences are underperforming or overperforming?
  • How is the media mix performing?

Customer Story

A global beauty brand uses Habu to uncover actionable insights in Amazon data


Monthly Campaign Over-Delivery Discovered and Re-Allocated to Productive Media


Of budget optimized by reducing overlap between brands & tactics


monthly time savings through self-serve AMC query automation

AMC Guide

Habu Intelligence Packs for Amazon Marketing Cloud

Bring the best of collaborative intelligence to your business with Habu packages.

Get smarter with Habu Intelligence Packs