Maximize the value of your first-party data and access partner data sets to better understand customer usage patterns and preferences. Data clean rooms allow you to share and access data from partners, walled gardens, and media platforms and match it with your first-party data while maintaining customer privacy.
Allow your business to take flight by joining your data with data from walled gardens, clouds, and other sources. Habu data clean room software uses protected sharing capabilities to accelerate time to insight, strengthen partnerships, and facilitate the launch of travel media networks.
Cover More Ground
Optimize travel offers by collating comprehensive data from multiple sources. Expand cross-channel opportunities by identifying travelers that may need additional services during a trip. Clean rooms let you see familiar landscapes with new eyes.
Fast-track actionable insights by gaining access to partner data more effectively. Modern clean rooms connect to any data source – private clean rooms, walled gardens, clouds – and centralize all your media investments.
Strengthen Partnerships
Build data collaboration offerings focused on providing partners with access to rich data and actionable insights to drive growth.
Launch Travel Media Networks
Data clean rooms enable you to build and scale media networks as a new revenue source and transform your role as a passive media buyer into a more active platform with rich data.
USE CASES
Elevate Your Data Opportunities
Measure Advertising Effectiveness
Run campaigns across multiple walled gardens and pull performance into a single dashboard to monitor media spend, engagement, wastage, and redundancy.
Expand Cross-Channel Opportunities
Target travelers that may need extra items during a trip, whether that’s ground transportation, forgotten personal items, or local entertainment options.
Optimize Travel Offers
Combine first-party loyalty information with external travel data to understand your most loyal travelers’ preferences, such as frequency and types of destinations.
Become part of a robust ecosystem of providers leading the way in secure data collaboration. Habu makes building your own data clean room easy and accessible. Act on emerging industry trends. Monetize your data assets. And give advertisers and partners the power to reach their audiences more effectively.