SEGMENTATION & ACTIVATION

Engage Your Audiences

Turn insights into outcomes with the ability to securely build audiences for private activation across channels from your Habu clean room.

Benefits

Activate with Greater Precision

Align first-party data with partner inventory to better plan activation. Create and activate user lists and measure activation performance directly.

Target Smarter

Deliver more relevant and efficient messaging without compromising consumer privacy.

Optimize Channel Experiences

Create experiences that reward consumers for their loyalty across every engagement channel.

Act In The Moment

Reach consumers instantly through direct collaboration with strategic channel partners.

Embedded Analytics

Operate across Diverse Ecosystem

Habu includes an extensive library of pre-built queries to understand overlaps across major publishers and media platforms. Armed with this information, you can directly activate campaigns with key audiences.

Segmentation

Segmentation helps you identify distinct groups of potential customers with similar needs and preferences, to create more relevant and personalized marketing messages. Habu provides powerful tools to help you divide a larger target audience into smaller, more homogenous groups, then develop user lists for activation without compromising consumer privacy.

Our platform integrates with partner identity solutions from several providers, including LiveRamp’s RampID, The Trade Deck’s UID2.0, and Experian’s LUID, to increase match rates, build targeted lists, and identify potential overlaps.

Overlap by Segment

Overlap by Identity Space

Incremental Overlap

Attribute-Based Segmentation

Conversion-Based Segmentation

Propensity-Based Segmentation

Lookalike Modeling

Activation

Activation triggers the delivery of relevant advertising to the intended audience across various digital media channels. Unlike other collaboration platforms that require private activation using a separate system, Habu is deeply integrated with a wide variety of social, search, retail, media/CTV, and other platforms for secure and efficient activation.

Activation Partners

Resources

Activate Your Understanding

Combining segmentation AND activation in a single, cohesive platform is a powerful thing. Use your power wisely by understanding the best practices in use by other brands.

Guide

The Data Clean Room Buyer’s Guide

Video

Habu and Beet TV: Clean Rooms Are Worth It For L’Oréal

Blog