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Measurement
Assess Your Impact
Drive more value from your largest investments with a clear view of reach and frequency and the ability to accurately attribute conversions and measure lift. Use data clean rooms to make individual channels work harder and optimize the mix to drive better outcomes.
Benefits
Quantify Effectiveness
Measure campaign performance to the most granular level in all media environments.
Find Efficiency & Eliminate Waste
Granularly analyze user and event-level data for better conversion rates, better brand recall, and reduced acquisition cost.
Enhance Your Attribution
Get the details behind the activities driving top, middle, and bottom-of-funnel conversions.
Measure What’s Meaningful
Don’t settle for weak proxies for measurement when you can engage directly with data from the source of truth.
Gauge the Incremental Impact
Design and test experimental approaches to understand the true impact of each platform, channel, and tactic.
Embedded Analytics
Understand Results
Different businesses and campaigns may benefit from different measurement models based on their unique characteristics and goals. Habu includes an extensive library of pre-built queries to analyze campaign performance to the most granular level, within and across all environments. Customized to your unique needs, you gain valuable insight into customer behavior so you can optimize your advertising efforts, allocate your marketing budget more efficiently, and ultimately achieve better results.
Reach & Frequency
Reach and frequency are essential factors to help advertisers understand how many people have seen (or heard) their ad, as well as how often. Habu includes a series of powerful queries to help you measure both of these critical metrics – across time and specific audiences – to evaluate the success (or failure) of your marketing campaign.
Targeting Performance
Campaign Overlap
Impressions by Channel/Content
Viewability
Device Graph
Attention/Engagement Metrics
Location
Format Performance
Optimal Frequency by Campaign
Attribution
With digital advertising, multiple channels and campaigns are often used simultaneously, making attribution crucial in determining the ROI and overall effectiveness of advertising efforts. Habu provides built-in queries to measure attribution in a variety of ways so no matter what method you use, we have you covered.
First-touch Attribution
Last-touch Attribution
Linear Attribution
Time-to-Conversion
Attribution by Channel
Attribution by Format
CAC/LTV over Time
Incrementality
Incrementality testing incorporates multiple custom attribution models to provide a better picture of the marketing tactics that are most helpful. Habu allows marketers to easily gauge the incremental impact of each platform, channel, and tactic, and also optimize for those that are yielding better results.
A/B Test Results
Incremental ROAS Over Time
Complier Average Causal Effect
Segment Incrementality Significance
Retention Rate Trends After First Purchase
Incrementality Experiment Analysis
Resources
Measure Twice, Cut Once
With all of the ways to optimize your advertising and maximize ROAS, it can be tough to figure out where to start. Check out these resources to get suggestions from industry leaders.
Case Study
Habu For Incrementality
Video
Habu and Beet TV: Collaboration Goes Mainstream: Hersheys -Vinny Rinaldi
Blog
Improve Multi-Channel Paid Media Performance: 6 Challenges and Solutions
Ready to maximize what you can do with your data?