“[Data clean rooms] are taking us beyond privacy and consumer data sharing. It allows us to learn a lot more in the confines of what is happening in the marketplace” – Vinny Rinaldi, Head of Media & Analytics at The Hershey Company.
In this interview, Vinny describes clean rooms as an exciting evolution offering brands opportunities to learn at a deeper level of analytics. He also highlights how the privacy ecosystem is evolving and creating a new value exchange between a brand, the media owner, and the consumer.