Richer Data. Better Outcomes. Safe & Streamlined.
Overview
Revolutionize Your Approach To Digital Marketing
Interoperability
Broad Capabilities
Privacy & Security
Benefits
Interoperability
Data proliferation has created information silos that exist across technologies and cloud infrastructures. To overcome the data engineering expertise needed to unlock insights, some cloud vendors have introduced data clean room offerings that provide basic functionality when all data resides on the same cloud or in the same region.
Habu facilitates interoperability for data clean rooms running on disparate infrastructure by unifying the configurations, workflows, interfaces, and languages for a more robust perspective and a consistent user experience. Pre-built connections to your most important channels and partners overcome differences in technical implementation to reduce fragmentation, simplify your tech stack, and streamline approvals and processes to derive insights faster.
Unify Insights
Orchestrate clean rooms from walled gardens, major retailers, media/CTV channels, identity/activation platforms, and more.
Activate Anywhere
Directly and securely activate audiences across a wide variety of partners from your Habu clean room.
Templatize Queries
Browse, develop, and reuse natural language queries across datasets, clean rooms, and organizations.
Drive Consistent Measurement
Compare results across all channels for more effective decisions, with KPIs and alerts for proactive adjustments.
HabuCollab Partner Network
Providing Seamless Interoperability Across A Vast Ecosystem Of Partners
Benefits
Privacy & Security
New privacy regulations (e.g., GDPR and CCPA/CPRA) and major technology changes such as third-party cookie deprecation restrict the collection and usage of individual and event-level data. This forces major operational changes to tried and true marketing use cases for consumer insight, targeting, and measurement.
Habu helps Marketing teams evolve their workflows in this privacy-first era, while setting a new standard for security. The platform incorporates best practices for data ingestion, encryption, and secure processing, plus advanced privacy-enhancing technologies (PETs), to protect data, models, and personal identifiable information (PII).
Maintain Trust
Choose the specific data and models to share and control how they’re used.
Protect Sensitive Data
Process workloads inside a trusted execution environment backed by confidential computing.
Minimize Data Movement
Connect to data at its source – no more duplicating data, infrastructure, or code and creating unnecessary risks.
Conceal Consumer Identity
Configure thresholds for k-anonymity, Laplacian noise injection, tokenization, encryption, and more.
Source
No Data Movement
- Read data at its source
- Enforce row & column level filtering policies
- Tokenize all sensitive identifiers
- Access only the minimum data required for analysis
Process
Confidential Computing
- Encrypt data from end-to-end (at rest, in transit, and in use)
- Process data in Trusted Execution Environment
- Execute multiparty queries
Results
Privacy Enhancing Technology
- Inject Laplace noise into query results
- Enforce k-anonymity with configurable thresholds
Benefits
Broad Capabilities
Constant changes in consumer preferences, competition, and business models are the norm for marketing teams. Many attempt to keep pace by deploying one-trick products that only build audiences, or only activate channels, or only measure effectiveness. This ever-expanding technology stack forces new operating procedures and complex workarounds.
Habu makes it easy to focus on the areas that matter today, then expand usage for more advanced use cases in different parts of the business. The flexibility of the platform simplifies the process of identifying a high-value audience, activating it across the optimal channels, and measuring the results – all in one place.
Enable Different Users
Toggle between a no-code experience for general users and a low-code interface for more technical teams.
Remain Future Proof
Support new use cases, advance data-driven strategies, and keep pace with innovation.
Leverage AI & Machine Learning
Train and maintain powerful models or generate advanced insights using new, high-value partner datasets.
Replace Multiple Products
Simplify your AdTech/MarTech stack and marketing workflows with a unified platform that does it all.
Insights
Uncover previously inaccessible information about your customers and their path to purchase.
Segmentation & Activation
Understand overlaps across major publishers and media platforms, then directly activate first-party audiences.
Measurement
Analyze campaign performance to the most granular level, within and across all environments.
Customer Success
ASICS leverages Habu’s incrementality capabilities to drive global sales
“Habu has revolutionized our approach to data analysis. The ability to effortlessly integrate data from multiple sources has allowed us to unlock insights and identify trends that were previously hidden in silos. As a result, we have enhanced our measurement capabilities, enabling us to make informed decisions that drive business growth.”
Devin McGuire, Manager of Global Performance Marketing
How it Works
Concise Workflow From Insights To Activation To Measurement
- Connect to your first-party data, where it lives, with native connectors.
- Establish a data clean room with pre-built connectors to your most important channels and partners, and invite partners to participate.
- Find answers to questions using a library of pre-packaged, configurable, natural language queries. Or, easily build your own.
- Execute queries to match partner data across cloud environments. Privacy-enhancing technologies (PETs) protect sensitive data from human eyes.
- Automate queries to run as needed and make up-to-date data always available.
- Set alerts to proactively report on KPI progress and flag campaigns that need attention.
- Activate user lists across a wide variety of activation channels with direct integration.
- Measure results with Habu’s embedded business intelligence environment. or export data to your BI tool of choice.
Habu provides a user experience that makes it easy for marketers to get the insights they need from walled garden and partner clean rooms – all from a single portal. Want to see how this works?
Resources
Want to Learn More?
The Data Collaboration Playbook
How to Create a Habu Data Clean Room
The Industry Guide To Data Collaboration
Ready to maximize what you can do with your data?