"As part of PepsiCo’s digital transformation, we are harnessing the power of emerging technologies to reshape the way consumers engage with our brands. Achieving zero-trust at rest, in-transit, and now in-use, through confidential computing, allows us to accelerate our use of data collaboration to fuel insights and outcomes at scale without compromising privacy. We are thrilled to partner with Microsoft and Habu and be among the first to leverage this game-changing technology and next level of privacy through Azure confidential computing."