Microsoft Azure And Habu

Leverage the power of confidential computing to maintain the confidentiality and integrity of highly sensitive data.

The zero-trust data clean room solution

Habu’s fully interoperable hybrid clean room pattern now supports Azure confidential computing, providing a more secure environment for multiple parties to work with sensitive data.

Key Capabilities

Protect the confidentiality and integrity of sensitive data

Protect Sensitive Data from End-to-End

Data is fully protected and encrypted from end-to-end: at rest (using AES or RSA), in transit (using TLS), and in use (with confidential computing). Data is safeguarded using private encryption keys.

Run Sensitive Workloads Inside a Secure Enclave

Security is rooted at the hardware level using a Trusted Execution Environment (TEE), and Habu will not process any data until the integrity of the hardware platform is verified.

Enable Zero Trust Architectures (ZTA)

Collaboration partners can participate in cross-cloud, cross-region data sharing without having to trust each other, their chosen cloud providers, or even Habu.


Habu Announces Collaboration With Microsoft Azure to Deliver Zero-Trust Data Clean Room

"Data cleanrooms running on confidential computing infrastructure are an important requirement for customers with sensitive data, such as those in regulated industries. Our collaboration with Habu will help customers achieve their data privacy needs while running in Habu clean rooms on Microsoft Azure confidential computing."

Vikas Bhatia, Head of Product for Azure confidential computing, Microsoft

"As part of PepsiCo’s digital transformation, we are harnessing the power of emerging technologies to reshape the way consumers engage with our brands. Achieving zero-trust at rest, in-transit, and now in-use, through confidential computing, allows us to accelerate our use of data collaboration to fuel insights and outcomes at scale without compromising privacy. We are thrilled to partner with Microsoft and Habu and be among the first to leverage this game-changing technology and next level of privacy through Azure confidential computing."

Mark Risis, VP of Strategy & Global Ecosystem, PepsiCo

"As the advertising industry faces even greater pressure to deliver business impact, the significance of measurement solutions built in a privacy-enhancing way cannot be overemphasized. We look forward to continuing our work with Habu and other companies to pioneer clean room technology for B2B advertising."

Abhishek Shrivastava, VP of Product Management, LinkedIn

“When you’re in a clean room, clean rooms handle the trust amongst partners, but then you have to get to the next level. What about having to trust Habu as the platform? With the partnership with Microsoft and AMD, we have removed the need for that trust where there is a completely zero-trust environment, while remaining completely interoperable.”

Matt Karasick, Chief Product Officer, Habu

Future of data Collaboration

Data Collaboration Playbook

Learn about the future of data collaboration in today’s privacy-first, industry-driven world.

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