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INSIGHTS
Deepen Your Understanding
Access data from across the customer journey to learn more about your audience, where to reach them, and how they connect with your brand in the wider world. Understanding intent is everything.
Benefits
Expand Your Insights
Understand share of wallet and the customer journey by combining first- and second-party data. Obtain new behavior signals from multiple sources, such as media companies, retailers, and brands.
Broaden Your Perspective
Move beyond first-party data to get a more complete picture of consumer behaviors.
Understand The Journey
Close customer journey gaps with high-value data signals from partners.
Go Deeper
Get more granular insights by comparing first-party data to external sources.
Deliver Better Experiences
Offer effective experiences that match your customers’ needs and preferences.
Embedded Analytics
Uncover More Opportunities
Habu includes an extensive library of pre-built queries to uncover previously inaccessible information about your customers and their path to purchase.
Media
Access data from walled garden providers such as Amazon Marketing Cloud, Google Ads Data Hub, and Facebook Advanced Analytics, as well as major retailers and media partners such as Disney and LinkedIn. With Habu, you can easily combine insights across all of your digital channels to get a complete picture of consumers, enrich customer profiles, and ultimately deliver more relevant messaging and experiences.
Match Rate
Exposure by Segment
Audience Index
Inventory Summary
Viewing/Exposure Behavior
Share of Impressions
Retail Transactions
As the retail industry embraces a privacy-first mindset, Habu empowers CPG companies and retailers to safely collaborate to drive mutually beneficial business growth while protecting the privacy of consumers and the rights of data owners. With Habu, retailers can securely share transaction-level data with CPG companies to forge new revenue streams and deeper relationships with their CPG partners, who in turn can unlock premium conversion signals for deeper insights, richer profiles, better targeting, and increased customer loyalty.
Sales by Segment
Channel Purchase Behavior
Customer Retention
Basket Analysis
Share of Wallet/Category
Customer Purchase Behavior
Customer Location/Proximity to Store
Product Sales
Lifetime Value
Resources
A Different Type of Insight
Are you interested in discovering new insights about your customers and their purchasing behavior? Here are some resources to get you started.
Guide
The Practical Guide To Modern Data-Driven Marketing
Video
Habu & Beet TV: Data Collaboration at Cannes – PepsiCo, Zach Lain
Blog
Media Buyers: Elevate Your Partnerships With Media Companies With Data Collaboration
Ready to maximize what you can do with your data?