The Practical Guide To Modern Data-Driven Marketing

In the world of digital marketing, the data ecosystem has undergone profound changes. The past few years have seen the rapid deprecation of third-party cookies and other identifiers and the equally fast arrival of privacy-first mandates, all in the context of a staggering growth in decentralized data. These trends have produced large amounts of siloed, hard to access data, much of it protected inside walled gardens, while marketing organizations urgently seek new ways to access the data they depend on.

While the demands for marketers have not changed, the technology required to meet those demands has. In turn, marketers must leverage the new essential tools to drive data-driven marketing initiatives in a privacy-preserving world.