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Habu & Beet TV: Data Collaboration at Cannes – PepsiCo, Zach Lain

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Zack Lain, Director, Global Data Partnerships, PepsiCo explains how leaning into data clean rooms has been an important initiative that leverages the company’s strong data and analytics foundation. 

For PepsiCo, data clean rooms deliver the technology to be able to extract the right signals and move the business forward. PepsiCo works with a number of partners such as bottlers, food and service partners, to jointly grow and enrich and ultimately extract consumer insights. 

Zack also provides some advice to companies that are looking to start with data clean rooms.

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