Collaborative Intelligence for Decentralized Data

Unlock insights without moving data. Avoid compromising privacy. Fuel better business decisions.

Trusted by the world’s smartest brands

3x

3X the economic benefit of sharing data externally*

* Gartner

7/10

7 of 10 companies expect data collaboration to increase in the next year

78%

78% of companies plan data collaboration with other businesses in the next year

Business Insider Named Habu One Of 2022’s Hottest Marketing Tech Companies

What We Do

The Platform for Modern Data Collaboration

Smart

Drive business impact across a range of use cases and get answers to any question using any tool and any data source. Easily get started with out-of-the box queries – in plain language.

Scalable

Work seamlessly with your partners using a fully interoperable platform. Our automation and APIs maximize your efficiencies and your investments.

Safe

Protect consumer privacy, your data, and your IP. Habu enforces the highest security and privacy standards so you can enable collaborative intelligence without data movement or introducing risk.

Simple

Ideal for business users and flexible for technical teams. The Habu data clean room platform delivers an intuitive user interface and low-code options for an easy gateway into a world of insights.

“Our clean room offering through Habu allows us to get value out of our investment in digital and data and make sure the investment is performing at its best. At PepsiCo, our focus is to drive better decisions and empower associates with optimal best actions. Our work with Habu allows us to deliver a best-in-class end-to-end solution as we continue to solidify our position as an innovator and leader in the market.”

Mark Risis, VP of Strategy & Global Ecosystem

Use Cases

Unlock New Possibilities With Habu

Consumer Insights

See the full customer journey and better understand intent with expanded, protected data.

Advanced Segmentation & Activation

Automate segmentation and seamlessly activate across channels.

Optimization & Measurement

Make the most of your investments and channels with robust attribution and lookbacks.

Data & Model Enrichment

Boost model potential and power deeper customer profiles at scale.

Solutions

For Those With Data to Share and Those Seeking Insights

Customize your data clean room

Provide customers and partners data clean room experiences that enable collaborative intelligence, while maintaining full control of your data. No data movement. Easy-to-use building blocks. Proven scale and flexibility.

Gain insights across any clean room

Transform your business with actionable insights drawn from a variety of data sources—from private clean rooms to walled gardens. A wide range of use cases. Out-of-the box analysis . No coding needed.

Ecosystem

Works Well With Others

Habu works with a wide range of collaborators across the ecosystem including leading platforms for activation, data and identity companies, agencies and consultancies, and major clouds. Fast-track business growth with a platform that integrates with your existing tools and technology investments.

Featured Certifications

Featured Partner

Secure collaboration at scale

Deliver a next-generation data clean room platform purpose-built for the most demanding enterprises.

Featured Partner

Maximize your Amazon investments

Uncover key marketing insights that power business growth using Habu for Amazon Marketing Cloud. Leverage pre-packaged queries, no coding needed. Or develop custom queries to meet your needs.

Industries We Serve

Data collaboration for your needs

CPG

Uncover market trends from strategic partners for deeper analysis, richer profiles, better targeting, and closed loop attribution.

Retail

Securely share transaction data, eliminate risk concerns, and forge new revenue streams and partnerships.

Media

Deliver value for advertisers across the campaign lifecycle with sophisticated insights for planning, activation, and measurement.

Healthcare

Transform patient outcomes by securely sharing and analyzing a wide range of healthcare datasets.

Financial Services

Improve fraud detection, enhance the customer experience, optimize customer profiling, and drive growth

Travel

Facilitate franchise and segment-level revenue growth with strategies to optimize loyalty, promotions, bookings, and pricing.

Entertainment

Personalize experiences and maximize engagement with better customer understanding that informs product and service innovation.

Automotive

Use data clean rooms to inform manufacturing and marketing investments that drive advantage.

Report

The State of Data Collaboration

Understand what’s happening in data collaboration in today’s privacy-first world