Clean Room Solutions & Business Intelligence, Wherever Data Lives.

Habu builds software applications for privacy-safe data sharing, real-time analytics, automated segmentation and optimization across all of the major cloud providers.

Clean Room Solutions & Business Intelligence, Wherever Data Lives.

Habu builds software applications for privacy-safe data sharing, real-time analytics, automated segmentation and optimization across all of the major cloud providers.

Partnerships
Establish strategic partnerships through secure data sharing
Intelligence
Unlock Intelligence within the walled gardens and across other data clean rooms
Measurement
Reimagine measurement with always-on evaluation of audiences and performance
Automation
Discover and activate high-value audiences directly from the data source
Partnerships
Establish strategic partnerships through secure data sharing
Measurement
Reimagine measurement with always-on evaluation of audiences and performance
Intelligence
Unlock Intelligence within the walled gardens and across other data clean rooms
Automation
Discover and activate high-value audiences directly from the data source

Existing landscape realities are disrupting how brands access & utilize data, impacting digital advertising & measurement

Data Accessibility

  • Privacy regulations create data collection challenges
  • Cookie deprecation in Safari, Chrome, & Firefox
  • Data transfer files sunsetted

Data Availability

  • 1st party data is king; but does not tell the complete story
  • 3rd party data diminishes in quality & scale
  • Privacy-safe partnerships between brands & media/retail partners are the path forward

Data Actionability

  • Existing approaches to measurement & targeting are under attack 
  • Legacy technologies are costly & labor-intensive
  • Flexibility, automation, & speed are critical to future-proof  your data strategy

Products That Accelerate Transformation

Build privacy-safe clean room environments that connect partner data sets for insights, measurement and activation.
Analyze on-target reach, optimal frequency, and sales attribution within the walled gardens and existing clean rooms.
Automate audience creation to uncover high-value targets for immediate activation and real-time optimization directly from the data source.
Operate within privacy-first infrastructure with a flexible identity framework & consent management foundation, giving you complete control of your data.

The expectations of marketers and media companies continue to evolve as the rules of the industry change. Advertisers are spending more money than ever on platforms that don’t provide meaningful user-level insights and actionable data. Habu’s Clean Rooms allow PMC to deepen relationships with marketers and grow revenue by giving advertisers exactly what they want without losing control over our data.

Brian Levine
VP, Revenue Operations
Penske Media Corp.

What is a Data Clean Room & why do they matter?

Habu CEO Matt Kilmartin covers all the bases in under 4 minutes with his 101 on data clean rooms

Learn how the smartest brands are executing sophisticated data strategies using Habu Clean Rooms

See Habu in Action

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Get to know Habu

Habu was started because we saw industry gaps turning into canyons. Measurement, attribution, reach and frequency management, and safe data collaboration were becoming far too difficult, if not impossible. We started by working with large brands on walled garden clean rooms, which partially addressed their needs. We believe progressive data owners can leverage their own clean rooms to close the data gaps left by the current players. The industry is being completely reimagined right now and Habu is charting a new path with brands around data.

 

— Matt Kilmartin, CEO, Habu

 

— Vivek Vaidya, CTO, Habu

Getting started with Habu Clean Rooms is easy, without risk, and allows brands to quickly reach more customers and improve lifetime value…all for less investment.

Extract maximum value now with the Habu Clean Room Starter Pack. Use the form provided to get started on bringing business intelligence to wherever your data lives.