The future of marketing is real-time personalization. Habu is delivering that future by tackling one of the greatest challenges facing brands today: stitching together marketing and advertising data from multiple platforms to deliver a relevant consumer experience across all channels — something that has eluded us for too long. I’m encouraged by Habu's focus on interoperability across multiple technology partners, and having worked with members of the Habu team over many years, I have high confidence in their ability to deliver immediate, measurable results for marketers.

Meredith strives to personalize relevant experiences across all of our brands and platforms. We need the best technology and proprietary data to make this happen at scale, all without relying on an overly complex roster of vendors. Based on my long history with this crew, I’m confident Habu will be a market leader into the next frontier of personalization.

The expectations of marketers and media companies continue to evolve as the rules of the industry change. Advertisers are spending more money than ever on platforms that don’t provide meaningful user-level insights and actionable data. Habu’s clean rooms allow PMC to deepen relationships with marketers and grow revenue by giving advertisers exactly what they want without losing control over our data.