5:57 Video

Habu and Beet TV: Collaboration Goes Mainstream: General Motors – Ajay Kapoor

Play Video

Share this

“We are being very thoughtful around where and how we leverage clean rooms with partners ensuring that their first party data stays trusted and protected wherever it goes” – Ajay Kapoor, Global Director, Performance-Driven Marketing at General Motors.

Ajay Kapoor highlights GM’s focus on taking first party data privacy to the next level and continuing to build customer trust while giving customers the data activation they are looking for.

Related Tags

Related Videos

We Also Recommend...


How Habu’s Data Clean Room Platform Enhances Data Collaboration Between Organizations


Habu and Azure Confidential Computing powered by AMD – Overview Video


Habu Data Clean Room Demo for Marketers

Ready to Maximize What You Can Do With Your Data?