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Habu and Beet TV: Collaboration Goes Mainstream: Disney Advertising – Dana McGraw

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When you have a footprint the size of Disney’s, data collaboration is a necessity.

But the new privacy environment makes sharing audience data understandably limited.

In this video interview with Dana McGraw, SVP, Audience Modeling & Data Science at The Walt Disney Company, explains how new “clean room” software is moving the ad needle in terms of being able to truly enable more accuracy, insights, and measurement. Dana also notes that more companies in the space are maturing in their understanding of clean rooms, with help from vendors.

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