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Habu and Beet TV: Clean Rooms Are Worth It For L’Oréal

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L’Oréal, a global cosmetics and beauty brand with a diverse range of consumer and non-consumer brands, has already begun leveraging clean room technology to gain deeper insights into consumer behavior.

Now the company is ready to use the tools to buy next year’s TV ads.

In this video interview with Mike Shields for Beet.TV, Shenan Reed, SVP, Head of Media at L’Oréal, explains the value of clean rooms and how the company is applying this technology to various aspects of the business.

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