Last updated and effective as of November 18, 2020

1. INTRODUCTION

Habu, Inc. (“Habu,” “we,” or “us”) owns or operates websites, applications, tools, services, and platform (collectively, the “Services”). We, along with our technology partners and vendors, use a variety of technologies to learn more about how people use our Services. You can find out more about these technologies and how to control them in the information below. This policy forms part of the Habu Privacy Policy available here.

2. COOKIES AND OTHER TRACKING TECHNOLOGIES, AND HOW WE USE THEM

Like many companies, we use Cookies and other Tracking Technologies on our Services (collectively “Cookies”, unless otherwise stated) including HTTP cookies, HTML5 and Flash local storage, web beacons/GIFs, embedded scripts and e-tags/cache browsers as defined below.

We use Cookies for a variety of purposes and to enhance your online experience, for example, by remembering your log-in status and viewing preferences from a previous use of an online service, for when you later return to that online service.

In particular, our Services uses the following categories of Cookies as described in Section 2 of our Privacy Policy:

Your use of our Services indicates your consent to such use of Cookies. For further information about our use of Cookies and your opt-out choices, see Your Cookie Choices And How To Opt-Out. See here for examples of each type of cookie used on our Services.

 

Type of cookie Purpose
Analytics and Performance Cookies These cookies are used to collect information about traffic to our Services and how users use our Services. The information gathered does not identify any individual visitor. The information is aggregated and therefore anonymous. It includes the number of visitors to our Services, the websites that referred them to our Services, the pages that they visited on our Services, what time of day they visited our Services, whether they have visited our Services before, and other similar information. We use this information to help operate our Services more efficiently, to gather broad demographic information and to monitor the level of activity on our Services. We use Google Analytics for this purpose. Google Analytics uses its own cookies. It is only used to improve how our Services works. You can find out more information about Google Analytics cookies here: https://developers.google.com/analytics/resources/concepts/gaConceptsCookies. You can find out more about how Google protects your data here: www.google.com/analytics/learn/privacy.html. You can prevent the use of Google Analytics relating to your use of our Services by downloading and installing the browser plugin available via this link: http://tools.google.com/dlpage/gaoptout?hl=en-US
Essential Cookies These cookies are essential to provide you with services available through our Services and to enable you to use its features. For example, they allow you to log in to secure areas of our Services and help the content of the pages you request load quickly. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.
Functionality Cookies These cookies allow our Services to remember choices you make when you use our Services, such as remembering your language preferences, remembering your login details, remembering which polls you have voted in and in some cases, to show you poll results, and remembering the changes you make to other parts of our Services which you can customize. These cookies also enable us to identify you across various screens and devices as you login and use our Services, as well as enable us to work with partners to resolve your digital identities and personalize your experiences across our Services, our partners and customers, and across channels. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you visit our Services.
Social Media Cookies These cookies are used when you share information using a social media sharing button or “like” button on our Services or you link your account or engage with our content on or through a social networking website such as Facebook, Twitter, LinkedIn, or Pinterest. The social network will record that you have done this.

You have the choice whether to accept the use of Cookies and we have explained how you can exercise your rights below.

Most browsers are initially set up to accept HTTP cookies. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, and how to disable existing cookies. For more information about HTTP cookies and how to disable them, you can consult the information at Your Ad Choices and http://www.allaboutcookies.org/manage-cookies.

We are not responsible for the effectiveness of any such opt-out options. California residents are entitled to know the effects of opt-out options under California Business & Professions Code Section 22575(b)(7). The effect of an opt-out, if successful, will be to stop targeted advertising, but it will still allow the collection of usage data for certain purposes (e.g., research, analytics and internal Service operation purposes).

Controlling the HTML5 local storage on your browser depends on which browser you use. For more information regarding your specific browser, please consult the browser’s website (often in the “Help” section).

Please note, however, that without HTTP cookies and HTML5 and Flash local storage, you may not be able to take full advantage of all our Services features and parts of the Services will not function properly.

The following table sets out details of the individual cookies we use and the purposes for which we use them.

We provide the table below as a courtesy, but we are not obligated to maintain or update it. We are not responsible for third-party sites and their privacy practices as it relates to opt-outs from tracking activities. The following third-parties that collect information from you on our Services have given us notice that you can obtain information on their policies and practices, and in some instances opt-out of certain of their activities, as follows:

Party Service For More Information Use of Tracking Technologies Privacy Choices
AppNexus Advertising https://www.appnexus.com/en Yes https://www.appnexus.com/en/company/cookie-policy
Facebook Custom Audience Social networking https://www.facebook.com/privacy/explanation Yes https://www.facebook.com/privacy/explanation
GA Audiences Advertising https://support.google.com/analytics/answer/2611268?hl=en Yes http://www.google.com/intl/en/policies/privacy/
Google Adwords Conversion Advertising https://support.google.com/adwords/answer/1722022?hl=en Yes http://www.google.com/intl/en/policies/privacy/
Google AJAX Search API Applications https://support.google.com/code/answer/56496?hl=en Yes http://www.google.com/intl/en/policies/privacy/
Google Analytics Google Analytics for Display Advertisers, Ads Preferences Manager, and Google Analytics Opt-out Browser Add-on http://support.google.com/analytics/bin/answer.py?hl=en&topic=2611283&answer=2700409 http://www.google.com/settings/ads/onweb/?hl=en&sig=ACi0TCg8VN3Fad5_pDOsAS8a4… https://tools.google.com/dlpage/gaoptout/ Yes http://www.google.com/intl/en/policies/privacy/
Google Dynamix Remarketing Advertising https://support.google.com/adwords/answer/3124536?hl=en Yes http://www.google.com/intl/en/policies/privacy/
Google Publisher Tags Advertising http://www.google.com/intl/en/about.html Yes http://www.google.com/policies/privacy/
Google Safeframe Advertising https://support.google.com/richmedia/answer/117857?hl=en Yes http://www.google.com/intl/en/policies/privacy/
Google Tag Manager Tag definition and management http://www.google.com/tagmanager/ http://www.google.com/intl/en/about.html Yes http://www.google.com/policies/privacy/
LiveRamp Identity Resolution https://liveramp.com/about/ Yes https://liveramp.com/privacy/
Throtle Identity Resolution https://throtle.io/about/ Yes https://throtle.io/privacy/
TradeDesk Advertising platform https://www.thetradedesk.com Yes www.adsrvr.org
Twitter Advertising Advertising ads.twitter.com Yes https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads
Twitter Analytics Site Analytics analytics.twitter.com Yes https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads
Twitter Conversion Tracking Tag manager https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking for -websites.html Yes https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads

5. CONSENT

If you do not opt out, as provided in the Your Cookie Choices And How To Opt-Out section above, you expressly consent to the collection, use, and sharing of your personal data by us and the third parties listed above, subject to their privacy policies, preferences, and opt-outs available through the links set forth above. Not in limitation of the foregoing, you expressly consent to the use of Cookies or other local storage and the collection, use, and sharing of your personal data by us and each Google entity identified in the Cookies and Tracking Technologies Used On Habu Services section above. You can revoke your consent at any time by following the procedures set forth in the “Your Cookie Choices And How To Opt-Out” section above.

 

6. DEFINITIONS

Cookies

A cookie (sometimes referred to as local storage object or LSO) is a data file placed on a device. Cookies can be created through a variety of web-related protocols and technologies, such as HTTP (sometimes referred to as “browser cookies”), HTML5, or Adobe Flash. For more information on third-party cookies that we use for analytics, please review the table of cookies and tracking technologies within this Cookies and Tracking Technologies Policy.

Web Beacons

Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) can be included in our online service’s pages and messages. Web beacons are invisible to you, but any electronic image or other web programming code inserted into a page or e-mail can act as a web beacon.

Clear gifs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to HTTP cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence.

Deterministic Finger-printing Technologies

If a user can be positively identified across multiple devices, for instance, because the user has logged into a platform such as Google, Facebook, Yahoo or Twitter, it can be “determined” who the user is for purposes of improving customer service.

Probabilistic Finger-printing

Probabilistic tracking depends upon collecting non-personal data regarding device attributes like operating system, device make and model, IP addresses, ad requests and location data, and making statistical inferences to link multiple devices to a single user. Note that this is accomplished through proprietary algorithms owned by the companies performing probabilistic finger-printing. Note also that in the EU IP Addresses are personal information.

Device Graph

Device graphs can be created by combining non-personal data regarding use of smartphones and other devices with personal log-in information to track interactions with content across multiple devices.

 

Unique Identifier Header (UIDH)

“Unique Identifier Header (UIDH) is the address information that accompanies Internet (http) requests transmitted over an ISP’s wireless network. For example, when a customer types on his or her phone the web address of a retailer that request travels over the network and is delivered to the retailer’s website. The information included in that request includes things like the device type and screen size so that the retailer site knows how to best display the site on the phone. The UIDH is included in this information, and can be used as an anonymous way for advertisers to be able to determine that the user is part of a group that a third-party advertiser is attempting to reach.

It is important to note that the UIDH is a temporary, anonymous identifier included with unencrypted web traffic. We change the UIDH on a regular basis to protect the privacy of our customers. We do not use the UIDH to collect web browsing information and it does not broadcast individuals’ web browsing activity out to advertisers or others.”

Embedded Script

An embedded script is programming code that is designed to collect information about your interactions with the online service, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third-party service provider, is active only while you are connected to the online service, and is deactivated or deleted thereafter.

ETag, or Entity Tag

A feature of the cache in browsers, an ETag is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner ETags are a form of device identifier. ETag tracking generates unique tracking values even where the consumer blocks HTTP, Flash, and/or HTML5 cookies.

Unique Device Tokens

For each user that accepts push notifications in mobile apps, the app developer is provided with a unique device token (think of it as an address) from the app platform (e.g., Apple and Google).

Unique Device ID

The unique series of numbers and letters assigned to your device.

7. CONTACT US

For any queries in relation to this Cookies and Tracking Technologies Policy, please contact us at privacy@habu.com. You can also contact us using the following information:

Habu, Inc.
Attn: Privacy
23 Geary Street, Suite 600
San Francisco, CA 94108 USA