A truly comprehensive, transparent, and cohesive view of decentralized data is becoming increasingly more difficult to achieve.
Due to the privacy-related changes to cookies and browsers, the approach to advanced analytics and many tried and true use cases around targeting, measurement, and optimization must change. Data clean rooms are the vehicle for privacy-preserving data collaboration and advanced insights in this new world.
Adding a data clean room process to your business will protect you from customer-activity blindness and unlock new opportunities to leverage your own data and partner data not previously available to you.
With a data clean room, you’ll know exactly how your customers are interacting with your brand and products, even within a Walled Garden, like Google, Facebook, or Amazon.