SEGMENTATION & ACTIVATION
Engage Your Audiences
Turn insights into outcomes with the ability to securely build audiences for private activation across channels from your Habu clean room.
Benefits
Activate with Greater Precision
Target Smarter
Optimize Channel Experiences
Act In The Moment
Embedded Analytics
Operate across Diverse Ecosystem
Segmentation
Segmentation helps you identify distinct groups of potential customers with similar needs and preferences, to create more relevant and personalized marketing messages. Habu provides powerful tools to help you divide a larger target audience into smaller, more homogenous groups, then develop user lists for activation without compromising consumer privacy.
Our platform integrates with partner identity solutions from several providers, including LiveRamp’s RampID, The Trade Deck’s UID2.0, and Experian’s LUID, to increase match rates, build targeted lists, and identify potential overlaps.
Overlap by Segment
Overlap by Identity Space
Incremental Overlap
Attribute-Based Segmentation
Conversion-Based Segmentation
Propensity-Based Segmentation
Lookalike Modeling
Activation
Activation triggers the delivery of relevant advertising to the intended audience across various digital media channels. Unlike other collaboration platforms that require private activation using a separate system, Habu is deeply integrated with a wide variety of social, search, retail, media/CTV, and other platforms for secure and efficient activation.
Activation Partners
Resources
Activate Your Understanding
The Data Clean Room Buyer’s Guide
Habu and Beet TV: Clean Rooms Are Worth It For L’Oréal
Maximizing Marketing in the Cloud
Ready to maximize what you can do with your data?