Snowflake + Habu

Snowflake + Habu enable brands to streamline and accelerate data collaboration between partners to drive business growth

See Snowflake + Habu in action

The Snowflake + Habu data clean room solution pairs best in class infrastructure with a flexible suite of applications to accelerate business growth for brands.

As the industry embraces a privacy-first posture, companies need a way to connect and collaborate with partners with maximum privacy, complete control, and full flexibility to drive value and growth for their business.

Habu delivers its suite of data clean room applications natively on the Snowflake Data Cloud, to power insights, audience development, activation, and measurement.

"We’re looking for a clean and safe place to operate a clean room. Our clients want to bring their data and merge it with our data. Obviously, both companies want it to be in a safe and protected way. We’re looking for Habu and Snowflake to give us the capability in order to do that."

Nick Hamilton, VP, Engineering, kroger 84.51°

Key Features

Intelligent User Interface - Simple, ease of use approach for marketers and publishers to set up a clean room using an intuitive UI and start collaborating on data sets without technical knowledge
No Data Movement - Habu’s clean room intelligence applications can be utilized directly from wherever your data resides; without data ever needing to be copied or moved from Snowflake
Maximum Privacy & Governance - Design the level of transparency and privacy controls with your partners while maintaining data security and governance
Flexible Usability - No-code and low-code features support a spectrum of analysis that serves both business users and advanced data science teams
Outcome Oriented - Use case driven, offering end-to-end solutions for insights, measurement, experimentation, machine learning, & activation

Snowflake + Habu helps companies democratize data and insights to accelerate collaboration opportunities for companies and their partners

Snowflake customers can now leverage Habu's intelligence applications with their data remaining where it lives, all without accessing or moving the data.

A library of pre-built queries and marketer-friendly visualizations expands the universe of users who can extract value and use cases that can be unlocked.

Leading brands leverage the Snowflake + Habu solution to automate and scale the process for collaboration throughout the entire customer lifecycle. Examples include enriching profiles, filling gaps in the customer journey, improving measurement, driving increased customer lifetime value, and business growth.

"As the demand for privacy-first solutions and access to high quality data continues to increase, our partnership and proprietary solution with Habu empowers companies of all sizes to accelerate collaboration opportunities with key partners while maintaining data security and governance.”

Bill Stratton, Head of Media, Entertainment & Advertising for Snowflake

Habu's Chief Customer Officer, Ted Flanagan, joins Snowflake's Malery Lassen live from the Snowflake Summit to discuss where data collaboration is going and how Habu and Snowflake are working together to accelerate and scale secure data collaboration through clean rooms for companies like Disney and 84.51 and their partners.

Contact

Find out more about Snowflake + Habu

Discover how Snowflake + Habu empowers brands to collaborate with their key strategic partners in a more transparent, privacy- and governance-safe manner and accelerates business growth by unlocking greater access to data.

Schedule a demo. We’d love to connect with you!

Learn about the future of data collaboration in a privacy-first world.

Download State of Data Collaboration Report!