Playbook
How Retailers Can Embrace A New Era Of Collaboration With Brands
Data clean rooms are enabling retailers to safely share data with partners and better understand customers
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Google Cloud And Habu
Empower companies with a secure environment where rich data can be analyzed and processed without the risk of breaches or unauthorized access.
The clean room platform for frictionless collaboration
Enable safe, scalable, and intelligent collaboration with your partners in today’s privacy-first world. The native integration between Habu and Google BigQuery democratizes clean room access to accelerate business growth for brands.
Key Capabilities
Power clean room use cases with Habu software on Google Cloud
Orchestration of BigQuery Clean Rooms
Establish multi-party workflows for secure and frictionless collaboration in Habu clean room applications running natively in Google BigQuery – all without ever moving or copying data.
Fully Interoperable
Securely and seamlessly collaborate with companies of all types and sizes, within and across cloud environments, for maximum collaboration opportunities within a fully interoperable data ecosystem.
Enterprise-Grade Security and Governance
Develop and implement the desired level of privacy controls with each partner while maintaining maximum data security. With Habu’s adaptive governance framework, you maintain full control over how much data is shared and how it’s used.
Collaborative Data Science
Uncover more data to create, train, and run AI/ML models. Run complex computations and workloads on shared data using SQL, Python, and the latest data science tools, packages, and libraries.
Use Case Flexibility and Automation
Increase productivity and derive more value from your data with Habu’s integration of Google Cloud’s generative AI capabilities. Discover and implement powerful new use cases for data clean rooms with greater velocity and scale.
News
Secure and privacy-centric sharing with data clean rooms in BigQuery
“We are thrilled to be among the first to work within the BigQuery and Habu environment. The ability to safely and securely access and analyze more data, without tapping into data science resources, has empowered us to better understand our customers and measure the true impact of our marketing activities.”
Shenan Reed, SVP Head of Media, L’Oréal
Get Smarter With Collaborative Intelligence