AWS and Habu

Amazon Web Services And Habu

Expand, enhance, and expedite your data collaboration capabilities while upholding stringent standards for data privacy and governance.

Flexible and Secure Orchestration of AWS Clean Rooms

Unlock new opportunities for data collaboration by combining the low/no-code user experience and powerful privacy capabilities of Habu with the elastic compute and multi-party computation capabilities of AWS.

Key Capabilities

Secure, scalable and fully interoperable data collaboration

Fully Interoperable

Combine insights from AWS clean rooms with clean rooms from walled gardens, major retailers, media/CTV channels, identity/activation platforms, and more.

Deep Integration

Habu includes an AWS clean room pattern to allow hundreds of thousands of companies on AWS to contribute data directly from Amazon S3 without ever moving or copying data.

Privacy & Security

Apply advanced privacy-enhancing technologies (PETs) to protect your first-party data. With a flexible consent framework that extends from Habu into an AWS clean room, you always have full control over the data that’s shared and how it’s used.

Massive Scale

Leverage the powerful elastic and multi-party computation capabilities of AWS to support data collaboration within AWS clean rooms at unprecedented scale.

News

AWS Clean Room Solution Democratizes Privacy-enhanced Data Collaboration

“For a brand to be able to fully harness their own first-party data and also tap into high value signals from strategic partners, without having to move or expose that data, is an amazing opportunity. We are excited to work with Habu and AWS and help some of the world’s leading brands to not only navigate this inflection point in our industry, but to innovate, differentiate, and deliver long-term value through data collaboration.”

Krystal Oliveri, Global Chief Innovation Officer, Group M & Choreograph