Amazon Marketing Cloud And Habu
Extract deeper insights from Amazon Marketing Cloud with Habu’s automation and intelligence.
Intelligent automation for Amazon Marketing Cloud that simplifies analytics and speeds time to insight
Make the most of your Amazon investments with easier analysis using plain language queries and end-to-end automation. Better understand your audience, optimize delivery, and evaluate campaign performance with out-of-the-box or custom queries. Collaborative intelligence gives you the power to exceed your marketing goals.
Key Capabilities
Do More With Your Existing Investments
Business user
friendly
Make it easier for business users to uncover the information they need with plain English queries and powerful visualizations.
Out-of-the-box intelligence
Fast-track your analytics and uncover the learnings you need easier with pre-built intelligence packages so you can spend more time focused on growth.
Full
flexibility
Use the business intelligence tools you prefer. Bring first-party data from other clouds into Amazon Marketing Cloud. Habu gives you options.
Intelligence Packs
Ready Analysis for Key Use Cases
Use Intelligence Packs with pre-built, plain language queries for increased efficiency. Easily work with Amazon Marketing Cloud across use cases such as delivery optimization, audience segmentation, attribution & journey, and bidding optimization. Answer your most pressing business questions:
- Are there campaigns with over- or under-exposure?
- Which campaigns are more effective as the first touchpoint?
- What devices did customers engage with before purchase?
- Which audiences are underperforming or overperforming?
- How is the media mix performing?
Customer Story
A global beauty brand uses Habu to uncover actionable insights in Amazon data
$300k
Monthly Campaign Over-Delivery Discovered and Re-Allocated to Productive Media
25%
Of budget optimized by reducing overlap between brands & tactics
>100h
monthly time savings through self-serve AMC query automation
Habu Intelligence Packs for Amazon Marketing Cloud
Bring the best of collaborative intelligence to your business with Habu packages.
Get smarter with Habu Intelligence Packs