Top 10 Reasons Advertisers Should Pair Retail Media Networks and Clean Rooms

For brands across industries, the retail media network space offers a rapidly-growing advertising market, unprecedented access to first-party data, and a new addition to your media plan with proven ability to reach in-market audiences. It’s no surprise that the move among digital marketers to take advantage of retail media networks has been swift.

It’s a remarkable opportunity for brands but marketing teams often face roadblocks in determining how to initiate their media network strategies and how best to approach them technically and operationally. That’s where a modern data clean room like can be a lifeline, as it provides the multi-platform integrations and high levels of automation that dramatically simplify retail media network adoption and operation.