How Retailers Can Embrace a New Era of Collaboration With Brands
Retailers have always acquired a wealth of shopping and transaction data from their customers. Until recently, however, they’ve lacked safe, secure ways of sharing that data with brands and other partners.
This is why retailers are utilizing data clean rooms. Data clean rooms are enabling retailers to safely share data with partners, which not only helps them build better, more data-powered relationships with their retail collaborators, but it also empowers those partners to better understand what customers are buying, and when.
This Playbook Will Discuss:
- How data clean rooms solve retailers’ and brands’ data-collaboration challenges
- The rise of retail media networks, fueled by data collaboration
- Best practices in retail media measurement
- What the future of data-driven collaboration in retail looks like