Power Customer Understanding Via Data Collaboration

With high-value goods to sell to consumers who are infrequently in market, automotive brands strive to accurately understand their customers: who they are at any given time, and what data from their diverse marketing touch points means. As the television advertising model breaks down in the face of streaming, and consumers utilize ever-expanding channels in their buying journey, auto manufacturers are left with a fragmented landscape of signals that presents real challenges in terms of targeting, attribution, and even understanding when potential customers are truly in a buying motion.

By leveraging data collaboration via a modern data clean room, the auto industry now has the power to mitigate signal loss and meaningfully improve addressability and campaign performance.