Standard Segmentation versus Automated Segmentation20200728060000

Standard Segmentation versus Automated Segmentation

Quick Hits Standard segmentation requires a high level of knowledge and foresight to predict audience value and will often miss the mark. Automated se...
1:50 Is The New 1:1; Cohorts Emerge As The New Currency20200721104249

1:50 Is The New 1:1; Cohorts Emerge As The New Currency

Ecosystem changes are forcing brands to adapt their marketing strategies. Tried and true marketing strategies will be seriously challenged with log fi...