The Realities of Extracting Value From Your Marketing Data20200820030000

The Realities of Extracting Value From Your Marketing Data

Quick Hits: Massive amounts of marketing data create a morass of challenges within a business that require experienced engineers, data scientists, and...
Start Predicting Disruption20200709060020

Start Predicting Disruption

There was a moment in time not so long ago where small media companies started to crumble. These companies relied solely on ad revenue generated from ...
‘Un-Platform’ Your Tech Stack20200706182925

‘Un-Platform’ Your Tech Stack

There are too many changes occurring concurrently and in the near future to not re-consider your platform investments.  The race for audience tec...
Habu — The why and the what of the industry’s first Marketing Data OS20200213144049

Habu — The why and the what of the industry’s first Marketing Data OS

“Another one?” “Really?” That was my inner monologue as we were discussing whether to jump in the fray — again — and launch yet another MarTech / AdTe...
Say Hello to Habu!20200207162754

Say Hello to Habu!

I’m thrilled to announce the launch of Habu, the first marketing data operating system that enables brands to build a durable data foundation and deli...
Welcome to the Post-Platform Era of Distributed Data and Modular Tech20200206153953

Welcome to the Post-Platform Era of Distributed Data and Modular Tech

It all seemed so simple, right?  Unify your data in one platform. Establish a single view of your customer.  Orchestrate your campaigns seam...