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Quick Hits: Massive amounts of marketing data create a morass of challenges within a business that require experienced engineers, data scientists, and...
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Vivek VaidyaFebruary 13, 2020AdTech, Cross Channel Orchestration, MarTech, MDOS, Superset, Tom Chavez0 comments
“Another one?” “Really?” That was my inner monologue as we were discussing whether to jump in the fray — again — and launch yet another MarTech / AdTe...
Say Hello to Habu!20200207162754
Welcome to the Post-Platform Era of Distributed Data and Modular Tech20200206153953
Ted FlanaganFebruary 6, 2020Channel Partners, Cloud Consolidation, Data Distribution, MarTech, Modern Marketing, Modular, Privacy, Walled Gardens0 comments
It all seemed so simple, right? Unify your data in one platform. Establish a single view of your customer. Orchestrate your campaigns seam...