Standard Segmentation versus Automated Segmentation20200728060000

Standard Segmentation versus Automated Segmentation

Quick Hits Standard segmentation requires a high level of knowledge and foresight to predict audience value and will often miss the mark. Automated se...
1:50 Is The New 1:1; Cohorts Emerge As The New Currency20200721104249

1:50 Is The New 1:1; Cohorts Emerge As The New Currency

Ecosystem changes are forcing brands to adapt their marketing strategies. Tried and true marketing strategies will be seriously challenged with log fi...
Start Predicting Disruption20200709060020

Start Predicting Disruption

There was a moment in time not so long ago where small media companies started to crumble. These companies relied solely on ad revenue generated from ...