Standard Segmentation versus Automated Segmentation20200728060000
Brian KempfJuly 28, 2020AI Segmentation, Automation, Data, Marketing Strategy, Segmentation0 comments
Quick Hits Standard segmentation requires a high level of knowledge and foresight to predict audience value and will often miss the mark. Automated se...
1:50 Is The New 1:1; Cohorts Emerge As The New Currency20200721104249
Jessica TanseyJuly 21, 20201:1 Marketing, Cohort Analysis, Cohorts, Marketing Strategy, Segmentation0 comments
Ecosystem changes are forcing brands to adapt their marketing strategies. Tried and true marketing strategies will be seriously challenged with log fi...
Start Predicting Disruption20200709060020