Standard Segmentation versus Automated Segmentation20200728060000

Standard Segmentation versus Automated Segmentation

Quick Hits Standard segmentation requires a high level of knowledge and foresight to predict audience value and will often miss the mark. Automated se...
Brands Can Overcome Today’s Technical Challenges20200207153350

Brands Can Overcome Today’s Technical Challenges

Marketing today is hard. Doing it well is becoming nearly impossible. In the days when communicating with consumers involved running a print ad, buyin...