Shaping More Robust Opportunities from Suppliers to Sales
Optimize your customer experience and drive better performance by using your data strategically. Habu data clean room software helps you do more with your data assets—from improving operations at scale to developing a retail media network. Capture insights from first-party data and expand data collaboration with partners to maximize returns.
Overview
Improving the Retail Experience with Habu
Whether you want to improve how you run your network’s media inventory or better understand your buyer behavior and media performance, data is the driver. Habu transforms your data potential by allowing you to leverage advanced analytics and collaborate with partners across clouds without having to move data.
Use Data to Drive Digital Transformation
Deeper perspective can fuel greater success in every aspect of your business. From greater clarity on product selection and pricing assortments to increased knowledge across your supply chain, Habu data cleanroom software can help you adapt quickly and discover how to better respond to disruptions and changes.
Benefits
Attract, Convert, and Retain Customers. Habu Puts Knowledge at your Fingertips.
Broaden your data ecosystem
Integrate vendor and partner data into your analytics to expand insights — all within a secure, safe environment.
Open up new revenue opportunities
Extend what you can do with your sales data and digital media channels by opening up new offerings.
Optimize your media investments
Understand your customers like never before. Gain a more nuanced view of which ad spend delivers and what it means for product-specific sales.
Enabling End-to-End Awareness
Leading online retailers have set the standard in customer insights and tracking the customer journey. Habu data clean room software can help you level the playing field. With secure access to more data sets, you can extend line of sight from awareness and consideration through the actual purchase.
Customers
Delivering Retail Advantage
“We’re looking for a clean and safe place to operate a clean room. Our clients want to bring their data and merge it with our data. Obviously, both companies want it to be in a safe and protected way. We’re looking for Habu and Snowflake to give us the capability in order to do that.”
Nick Hamilton, VP, Engineering, Kroger 84.51°
USE CASES
More Ways to Enhance Retail Operations
Tap Into New Opportunities
Habu data clean room software gives you the ability to provide custom audience solutions using first- and second-party data. Target, scale, or suppress data based on your unique needs.
Extend How You Use Data
Apply data-driven insights across the enterprise–including in promotions, co-marketing, R&D, packaging, and pricing to drive better sales outcomes and improve decision-making.
Innovate The Customer Experience
Reveal consumer behavior on- and offline to identify opportunities for a more compelling experience. Collaborate with vendors and explore new offerings to deepen your relationships.
ECOSYSTEM
A Solution Designed For Collaboration
Habu helps retailers operate more intelligently by connecting you to major data clouds and activation platforms so you can realize the full potential of your datasets. Whether you’re looking to increase sales volume, understand customer preferences or improve your supply chain, we enable you to make informed decisions.
The State of Data Collaboration
Understand what’s happening in data collaboration in today’s privacy-first world
From Boutiques to Big-Box Stores, Get Smarter with Collaborative Intelligence