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Habu & BeetTV: Data Collaboration at Cannes – TripAdvisor, Christine Maguire

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In this video, Christine Maguire, GM/VP, Global Media Business, Tripadvisor, discusses the strategic role of secure data collaboration. She highlights the importance of privacy-first solutions that enable future-proof models with changing regulations and that help deliver long term cumulative value to media partners in the travel and hospitality industry.  

Christine views data clean rooms as a way to help maintain trust and improve personalization for better customer experience.

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