Optimize Campaigns with Data Collaboration

In the travel and hospitality industry, data drives innovation in products and services, which elevates customer expectations around brand experiences. And yet ever-increasing data privacy regulation makes those customers harder to reach and serve. Data-driven media buying also faces headwinds: sales goals are rising, budgets are declining, and the relationship between media buyers and walled gardens (and retail media networks) often feels passive and stagnant.

The opportunities presented by data collaboration for travel and hospitality are significant, but brands looking for data to enrich their insights must be vigilant about data privacy and protecting customer information. Powered by a modern data clean room, travel and hospitality brands can leverage data collaboration to enrich their first-person data while taking back control of campaign performance and driving better insights from walled gardens and partner brands.