All companies need data to fuel critical use cases for analysis, personalization, and measurement.

With a data clean room, media companies can share rich first party data assets with their advertising partners to fill gaps, enhance insights, and grow advertiser investment, all while keeping proprietary data in control.

Similarly a CPG company would benefit from a shared data clean room with a retail partner for closed loop attribution to improve customer growth and lifetime value.

Also, a brand that makes a significant media investment within the walled gardens would benefit from the additional data available within Google, Facebook, and Amazon's data clean room environments to improve targeting and media efficiency, and for cross-channel measurement.