In a privacy-first world, the concept of bringing all of your data into one system is just not feasible. Data clean rooms flip the script by requiring no data movement.

Data clean rooms are query-based tools that often require IT resources to manage and interpret.

Habu's data clean room software does not require IT resources. In addition to the traditional SQL-based queries, Habu adds an intelligence layer based on natural-language questions that interoperates within data clean room environments. This business-first approach allows brands to surface actionable insights in a more automated fashion.

Habu's software structures reporting on business questions that correspond to queries, which informs the data requirements and the visualization of the results.