A Letter from Matt Kilmartin, Habu Co-founder & CEO: December 2021

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As the end of the year approaches, Habu CEO, Matt Kilmartin, reflects on this past year and the gratitude he has for all of the people: customers, partners and employees who have been instrumental in accelerating data collaboration through the use of data clean room software, propelling Habu’s growth.

Q4 was a flurry of activity for Habu, with every couple of weeks sharing details of our growth. In case you missed it, here are a few of the noteworthy highlights:

Snowflake invested in Habu and we signed a partnership with them.

We closed our Series B, which was led by Wing Venture Capital alongside Snowflake Ventures, super{set}, Ridge Ventures and Norwest Venture Partners.

Our customer Disney announced their use of Habu to power how they are going to partner with advertisers around data.

We added two all star executives to our leadership team: Alice Stratton (formerly LiveRamp) and David Danziger (formerly The Trade Desk).

These results were only made possible through years of hard work by many in the Habu community which I wanted to recognize and say thank you to as the year winds down.

Habu Customers: Early Adopters, Thought Leaders, and Partners

Our customers are our partners. They inform us of their biggest challenges, express delight when they solve problems and gain new insight, and are thoughtful co-innovators on the applications of data clean rooms. We feel fortunate to be working alongside some of the most innovative, admired brands in the world. While many are not public with their use of Habu, we are grateful to have the category leaders in retail, media, CPG, and gaming as customers. You all know who you are… so thanks!

I did want to call out Shenan Reed and her amazing team at L’Oreal who were recently recognized by Ad Age as one of the top marketers in 2021: L’Oreal as one of the top 10 marketers in 2021…. We agree! The innovative work we are doing in partnership with you and retailers and media companies is cutting edge. I also wanted to highlight Fernando Machado and the team at Activision who are harnessing data partnerships to glean new customer insights. “To find new privacy-compliant data sets, Activision turns to data clean rooms,” by Digiday.

Our Team: a gritty, authentic, empathetic, innovative, and collaborative crew!

Early stage company building is not for the faint of heart! I am incredibly proud of and grateful for all of the Haboosters whether you have been with us for 3 years or 3 months. We have accomplished so much and I am even more excited for the road ahead. I am biased, sure, but you will not meet a group of brighter or more dedicated people who support and lift each other up, are not afraid to work hard, speak up, and are driven to innovate and deliver value for our customers. We live our core values every day and remain humble along the way. The cloud data revolution is only accelerating and collaborating with partners’ data is the next frontier. Our world-class engineering team is leaning into this opportunity and building the industry’s best products, which are being validated by customers and partners. Our go-to-market team is consultative in all of their engagements and focused on how our technology can solve customer problems. I am grateful to be building a world class company with such an awesome group of people.

Our Partners – Investors, Media, Analysts, Consultancies, Technology Partners

Company building is a team sport. It’s not just your own team but it’s the network of partners who are part of your extended team and help create a market. First, I would be remiss if I did not highlight and thank our board and investors. I am incredibly thankful for the partnership of Vivek Vaidya, Tom Chavez, and Jeremy Klein who helped incubate and launch Habu and continue to support us today via super{set}. I could not be more excited about the continued support from Alex Rosen and the Ridge team who have been with us since the beginning and the addition of Peter Wagner of Wing and Dave Zilberman from Norwest. It is an honor to work alongside such a talented group of investors.

I am also grateful for all of the hard work the Product, Technology and Ventures team did at Snowflake to make our partnership and investment a reality. Together we are delivering the best-of-breed solution for data collaboration to the market and it is great to see it already being validated by discerning customers. There are too many names to mention but a special thanks to Bill Stratton, Justin Langseth, Stefan Williams, Artin Avanes, Adrian Bolosan and Chris Degnan.

I also wanted to give a special shout out and thanks to the teams at Forrester, Gartner, Winterberry, Insider, AdExchanger, and Digiday who play a pivotal role in educating the market through briefings or articles. Thank you for your partnership.

As we close the book on 2021 and look ahead to 2022, we are excited to be part of an expanding community of forward-thinkers who are pushing for more privacy-preserving data collaboration for consumers and businesses alike. Thanks again to everyone who has worked so hard to get the industry as far as it has and for those that have been on this journey with us. I appreciate every one of you! Happy end of 2021 and looking forward to 2022!

Thank you,


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CEO & Co-Founder
Matt Kilmartin is a co-founder and CEO at Habu, the Global Innovator in Data Clean Room Software. Habu’s software enables privacy-preserving data collaboration for insights, targeting, and measurement, which unlocks the power of data wherever it lives. The work that Matt and his team are doing with global, Fortune 500, data-driven companies is shaping the future of data collaboration in a privacy first era. Matt has been working with enterprises for the past 20+ years helping them with their digital transformation and data strategies. He has held a variety of executive leadership roles at Salesforce, Krux, and Akamai. Today, in the face of massive disruption that is impacting digital marketing, Matt’s goal is to help brands enable data collaboration that respects consumers.

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