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Evaluating a data clean room: a checklist of key considerations

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11 Key Considerations When Evaluating a Modern-Day Data Collaboration Solution

According to Gartner research, by 2023, organizations that promote data sharing will outperform their peers on most business value metrics.

Many companies boast that they help businesses achieve secure data collaboration with their partners, but in today’s environment, there’s no better way than to use a data clean room.

Why? Two primary reasons come to mind. One, regulatory changes, in the aim to improve consumer privacy, have made it more difficult to reach target audiences. And two, historically, businesses have been reluctant to share proprietary data about their consumers for a number of reasons, even if there is some benefit to do so.

Data clean rooms solve both of these issues and more. The challenge is that they come in many shapes, and oftentimes, you have to be an experienced data scientist to use them. To help you understand the differences among your many options, and discover the right combination of services and software for your company, we’ve developed 11 key considerations — or rather questions to ask — when evaluating data clean rooms.

 JASON: 3 boxes / cards across the page 1 2 3 like in screencap here. Can this be achieved with HTML in the wysiwyg?

If you’ve gotten this far, you likely answered yes to at least one of the first three questions. That is a clear indication that your company could benefit from data clean room software to help you safely and securely share data with multiple external partners as well as different departments within your organization.

Likely, none of this was a surprise to you. Your next challenge is to identify the data clean room solution that will help you achieve those three things. The next eight questions will help you do just that.

What's the Score?

If the data clean room you are evaluating checks out to be a NO on any of these important features, keep looking.

Habu has been developing our data clean room software to not only satisfy these fundamental needs, but also many more that we either experienced in the field ourselves or that major brands have requested.