Merkle research recently said that 61% of executives will increase investments in data clean rooms to better connect and utilize data across distributed systems, while 23% will prioritize data clean rooms due to privacy-related changes.
As data remains distributed, smart brands are turning to data clean rooms to unlock data's true potential without compromising privacy and collaborating in new and exciting ways not possible before.

In this playbook you'll learn:

  • What a data clean room is and how marketers are using clean rooms for data enrichment, segmentation & targeting, and media measurement
  • How privacy and governance are designed into all aspects of clean data exploration, analysis, and activation
  • How to unlock more granular data and deeper insights to improve media performance within the walled garden clean rooms
  • Data collaboration expands well beyond distributed data to distributed machine learning models and more