The competition to standing out in marketing tech is intensifying. For the fourth year in a row, Insider is recognizing the marketing tech companies shaking up the industry.

Habu wants to help brands maximize what they can do with their data

Total funding to date: $40 million, according to PitchBook.

Employees: 59

Key clients: Disney, L'Oreal, and Kroger's advertising arm 84.51

Habu sells data clean rooms to marketers and competes with a number of companies including InfoSum and LiveRamp. These clean rooms are increasingly important as privacy regulations make it harder to find audiences online.

But Habu has had a lot of recent traction, having integrated its technology with data cloud giant Snowflake. Snowflake's venture arm also participated in Habu's $25 million Series B funding round late last year.

Habu has also seized business opportunities from the data clean rooms developed from big platforms like Google. For instance, Habu provides tools that help marketers navigate Google's clean room Ads Data Hub.

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