Company

With over 50 years of combined experience building cutting-edge marketing technology, including Krux (acquired by Salesforce in 2016), our founders know why brands struggle to connect with customers across the broken marketing ecosystem. Siloed platforms with minimal interoperability, monolithic companies bolting on acquired technology, incomplete identity resolution, confusing privacy legislation, and lack of innovation have created a scenario in which consumer data and customer experiences are disjointed.

We are committed to simplifying data and analytics for companies without replacing marketers’ existing technology. Brands do not have the time or resources to make antiquated technologies do what they were never built to accomplish. Habu is here to automate and remove the complexities standing in the way of deep, rich interactions between brands and consumers. Habu is truly agnostic and supports emerging platforms like voice, OTT, in-car, podcasts, etc. and pervasive technologies and advertising platforms alike. Now is the time to future proof your marketing.  

Existing marketing stacks cannot solve for brands’ biggest obstacles of today: regulatory changes, silos and walled gardens. The only way is to build a system that stitches across the consumer, brand, and experiences. Habu is the only team in the industry qualified to solve for this.

— Matt Kilmartin, CEO, Habu