Solves Primary Business Objectives
Does the software solve your primary business objectives?
Some companies are searching for a more comprehensive and transparent picture of their data and measurement across platforms. Others are looking to create a privacy-safe environment to collaborate with business partners without compromising proprietary business data.
This is the first question to ask your data clean room software provider.
Intuitive and Easy to Use Interface
Will your team actually use it?
The data clean room must be flexible enough to enable marketing directors to ask natural-language business questions and get answers fast while empowering data scientists to "flip the SQL query switch" and go deep into the data itself.
If your team finds it too complicated – or too simplistic – to satisfy their day-to-day business goals, it's not for you. It needs to be flexible enough to satisfy the people who will use it.
Platform Agnostic
Will the data clean room play well with other systems you have already set up and will it work across distributed data?
More often than not, businesses want choice. They don't want to be stuck using only one company and its brands. The ideal data clean room can not only be layered on any platform or walled garden, but also be able to work across distributed data, without needing to move the data from its current location.
What's more, you should be able to access everything from one interface.
Automation
Does the data clean room software offer AI and machine learning that helps you scale?
From auto segmentation to automated discovery and analysis, the data clean room should relieve a lot of the manual labor that traditional customer targeting and data insights efforts require.
Not only will automation features help save you time, they will reveal new opportunities, and help you take action on data more quickly.
Data Insights
Does the data clean room offer data insights that you can literally take action on?
Data alone doesn't drive revenue. Key business decisions that advance your objectives need actionable insights. And these insights need to be on a continuous feedback loop.
Ask the data clean room provider to show you how the software enables your team to move more quickly and effectively.
Comprehensive Measurement
Does the data clean room offer a complete picture of your data across platforms, all from one interface?
From cross-channel attribution to integrating identities, the data clean room should give you a crystal clear picture of what's really happening with your customers.
What's more, it should provide a broader view than the tools you are using now. Some measurement datasets, such as from walled gardens, do not share the whole story. The best data clean room will remove these blinders, so you finally know what you didn't know before.
Privacy-Safe
Does the data clean room work to not only protect your customers' privacy, but also your own data privacy, and that of your business partners?
Customer data privacy may have been the reason data clean rooms exist today, but not all privacy-safe software solutions are created equally.
Your data clean room should be set up to help everyone who is involved protect their personal or proprietary data in the way they feel most comfortable.
What's the Score?
If the data clean room you are evaluating checks out to be a NO on any of these important features, keep looking.
Habu has been developing our data clean room software to not only satisfy these fundamental needs, but also many more that we either experienced in the field ourselves or that major brands have requested.