Case Study: Automation

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Client Overview: Activision

Activision is the world’s leading 3rd-party video game publisher, with a massive consumer base of loyal players worldwide and some of the most popular gaming franchises in the world, led by Call of Duty.

Activision

Challenge

Activision’s Marketing Analytics & Audience Development teams were processing massive volumes of data to enable advertising on platforms like Google, Facebook and other social channels.

With increasing campaign velocity, and more new channels entering the mix, the team needed to automate much more of the process to maintain Activision’s ability to target, optimize and measure campaigns efficiently.

How Habu Helped

Habu established a direct integration with Activision’s first-party data environment, ensuring controlled access to data.

We automated audience creation and the delivery of audience and conversion data into key channels, like Google, Facebook and other social platforms.

Habu and Activision are now moving beyond activation to support advanced measurement use cases in Data Clean Rooms.

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