Say Hello to Habu!20200207162754

Say Hello to Habu!

I’m thrilled to announce the launch of Habu, the first marketing data operating system that enables brands to build a durable data foundation and deli...
Standard Segmentation versus Automated Segmentation20200728060000

Standard Segmentation versus Automated Segmentation

Quick Hits Standard segmentation requires a high level of knowledge and foresight to predict audience value and will often miss the mark. Automated se...
1:50 Is The New 1:1; Cohorts Emerge As The New Currency20200721104249

1:50 Is The New 1:1; Cohorts Emerge As The New Currency

Ecosystem changes are forcing brands to adapt their marketing strategies. Tried and true marketing strategies will be seriously challenged with log fi...
Start Predicting Disruption20200709060020

Start Predicting Disruption

There was a moment in time not so long ago where small media companies started to crumble. These companies relied solely on ad revenue generated from ...
‘Un-Platform’ Your Tech Stack20200706182925

‘Un-Platform’ Your Tech Stack

There are too many changes occurring concurrently and in the near future to not re-consider your platform investments.  The race for audience tec...
Sustaining Value When The Tide Goes Out20200616080000

Sustaining Value When The Tide Goes Out

This is a post about value, so I’m going to kick it off with a quote from the legendary value investor, Warren Buffett: “Only when the tide goes...
Bringing Intelligence Back to the Walled Garden20200604153500

Bringing Intelligence Back to the Walled Garden

As you go about your business to market and engage with consumers and customers alike, you’ll find the places they go to are concentrated within a han...
It’s Time to Sharpen Your Media Strategy20200511170514

It’s Time to Sharpen Your Media Strategy

Media Efficiency Is More Important Than Ever. As marketing budgets are impacted, brands simply can’t afford to waste money or make ill-informed decisi...
Habu — The why and the what of the industry’s first Marketing Data OS20200213144049

Habu — The why and the what of the industry’s first Marketing Data OS

“Another one?” “Really?” That was my inner monologue as we were discussing whether to jump in the fray — again — and launch yet another MarTech / AdTe...
Brands Can Overcome Today’s Technical Challenges20200207153350

Brands Can Overcome Today’s Technical Challenges

Marketing today is hard. Doing it well is becoming nearly impossible. In the days when communicating with consumers involved running a print ad, buyin...
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