Say Hello to Habu!20200207162754
Start Predicting Disruption20200709060020
‘Un-Platform’ Your Tech Stack20200706182925
Sustaining Value When The Tide Goes Out20200616080000
Ted FlanaganJune 16, 2020AdTech, Business Value, Customer Value, Digital Marketing, Marketing Technology, Value Proposition0 comments
This is a post about value, so I’m going to kick it off with a quote from the legendary value investor, Warren Buffett: “Only when the tide goes...
Bringing Intelligence Back to the Walled Garden20200604153500
It’s Time to Sharpen Your Media Strategy20200511170514
Mike MoreauMay 11, 2020Digital Marketing, marketing intelligence, Media Efficiency, Media Strategy, ROAS0 comments
Media Efficiency Is More Important Than Ever. As marketing budgets are impacted, brands simply can’t afford to waste money or make ill-informed decisi...
Habu — The why and the what of the industry’s first Marketing Data OS20200213144049
Vivek VaidyaFebruary 13, 2020AdTech, Cross Channel Orchestration, MarTech, MDOS, Superset, Tom Chavez0 comments
“Another one?” “Really?” That was my inner monologue as we were discussing whether to jump in the fray — again — and launch yet another MarTech / AdTe...
Brands Can Overcome Today’s Technical Challenges20200207153350
Mike MoreauFebruary 7, 2020Automated Marketing, Automation, Consumer Engagement, Data, Personalization0 comments
Marketing today is hard. Doing it well is becoming nearly impossible. In the days when communicating with consumers involved running a print ad, buyin...
Balancing Privacy and Personalization20200207153042
Mike ChangFebruary 7, 2020Balance, Equal Value Exchange, Personalization, Privacy, User experience0 comments
Since people first began creating commerce through trade, such trade has been governed by an unspoken principle: the perception of equal value exchang...
Welcome to the Post-Platform Era of Distributed Data and Modular Tech20200206153953
Ted FlanaganFebruary 6, 2020Channel Partners, Cloud Consolidation, Data Distribution, MarTech, Modern Marketing, Modular, Privacy, Walled Gardens0 comments
It all seemed so simple, right? Unify your data in one platform. Establish a single view of your customer. Orchestrate your campaigns seam...