Habu’s team has been working on marketing, e-commerce, advertising and data systems for the past two decades at the world’s largest and most innovative technology companies, including: Salesforce (via Krux), Google, Facebook, Microsoft, IBM, and Akamai. Our collective perspectives, thought pieces, webinars, articles and playbooks have played a role in transforming industries.

Say Hello to Habu!20200207162754

Say Hello to Habu!

Matt Kilmartin5
I’m thrilled to announce the launch of Habu, the first marketing data operating system that enables brands to build a durable...
Habu — The why and the what of the industry’s first Marketing Data OS20200213144049

Habu — The why and the what of the industry’s first Marketing Data OS

Vivek Vaidya11
“Another one?” “Really?” That was my inner monologue as we were discussing whether to jump in the fray — again — and launch y...
Brands Can Overcome Today’s Technical Challenges20200207153350

Brands Can Overcome Today’s Technical Challenges

Mike Moreau6
Marketing today is hard. Doing it well is becoming nearly impossible. In the days when communicating with consumers involved ...
Balancing Privacy and Personalization20200207153042

Balancing Privacy and Personalization

Mike Chang4
Since people first began creating commerce through trade, such trade has been governed by an unspoken principle: the percepti...
Welcome to the Post-Platform Era of Distributed Data and Modular Tech20200206153953

Welcome to the Post-Platform Era of Distributed Data and Modular Tech

Ted Flanagan2
It all seemed so simple, right?  Unify your data in one platform. Establish a single view of your customer.  Orches...
Bringing Intelligence Back to the Walled Garden20200206153517

Bringing Intelligence Back to the Walled Garden

Mike Chang2
As you go about your business to market and engage with consumers and customers alike, you’ll find the places they go to are ...
Bridging the Consumer and Customer Experience20200205153134

Bridging the Consumer and Customer Experience

Mike Chang2
What all brands need today is a multifaceted identity solution built for bridging the gap between consumers and customers. We...