Say Hello to Habu!20200207162754

Say Hello to Habu!

I’m thrilled to announce the launch of Habu, the first marketing data operating system that enables brands to build a durable data foundation and deli...
Start Predicting Disruption20200709060020

Start Predicting Disruption

There was a moment in time not so long ago where small media companies started to crumble. These companies relied solely on ad revenue generated from ...
‘Un-Platform’ Your Tech Stack20200706182925

‘Un-Platform’ Your Tech Stack

There are too many changes occurring concurrently and in the near future to not re-consider your platform investments.  The race for audience tec...
Sustaining Value When The Tide Goes Out20200616080000

Sustaining Value When The Tide Goes Out

This is a post about value, so I’m going to kick it off with a quote from the legendary value investor, Warren Buffett: “Only when the tide goes...
Bringing Intelligence Back to the Walled Garden20200604153500

Bringing Intelligence Back to the Walled Garden

As you go about your business to market and engage with consumers and customers alike, you’ll find the places they go to are concentrated within a han...
It’s Time to Sharpen Your Media Strategy20200511170514

It’s Time to Sharpen Your Media Strategy

Media Efficiency Is More Important Than Ever. As marketing budgets are impacted, brands simply can’t afford to waste money or make ill-informed decisi...
Habu — The why and the what of the industry’s first Marketing Data OS20200213144049

Habu — The why and the what of the industry’s first Marketing Data OS

“Another one?” “Really?” That was my inner monologue as we were discussing whether to jump in the fray — again — and launch yet another MarTech / AdTe...
Brands Can Overcome Today’s Technical Challenges20200207153350

Brands Can Overcome Today’s Technical Challenges

Marketing today is hard. Doing it well is becoming nearly impossible. In the days when communicating with consumers involved running a print ad, buyin...
Balancing Privacy and Personalization20200207153042

Balancing Privacy and Personalization

Since people first began creating commerce through trade, such trade has been governed by an unspoken principle: the perception of equal value exchang...
Welcome to the Post-Platform Era of Distributed Data and Modular Tech20200206153953

Welcome to the Post-Platform Era of Distributed Data and Modular Tech

It all seemed so simple, right?  Unify your data in one platform. Establish a single view of your customer.  Orchestrate your campaigns seam...
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