Say Hello to Habu!20200207162754
The Realities of Extracting Value From Your Marketing Data20200820030000
Brian KempfAugust 20, 2020Data Management, Data Value, Data Value Exchange, Marketing Data, MarTech0 comments
Quick Hits: Massive amounts of marketing data create a morass of challenges within a business that require experienced engineers, data scientists, and...
Standard Segmentation versus Automated Segmentation20200728060000
Brian KempfJuly 28, 2020AI Segmentation, Automation, Data, Marketing Strategy, Segmentation0 comments
Quick Hits Standard segmentation requires a high level of knowledge and foresight to predict audience value and will often miss the mark. Automated se...
1:50 Is The New 1:1; Cohorts Emerge As The New Currency20200721104249
Jessica TanseyJuly 21, 20201:1 Marketing, Cohort Analysis, Cohorts, Marketing Strategy, Segmentation0 comments
Ecosystem changes are forcing brands to adapt their marketing strategies. Tried and true marketing strategies will be seriously challenged with log fi...
Start Predicting Disruption20200709060020
‘Un-Platform’ Your Tech Stack20200706182925
Sustaining Value When The Tide Goes Out20200616080000
Ted FlanaganJune 16, 2020AdTech, Business Value, Customer Value, Digital Marketing, Marketing Technology, Value Proposition0 comments
This is a post about value, so I’m going to kick it off with a quote from the legendary value investor, Warren Buffett: “Only when the tide goes...
Bringing Intelligence Back to the Walled Garden20200604153500
It’s Time to Sharpen Your Media Strategy20200511170514
Mike MoreauMay 11, 2020Digital Marketing, marketing intelligence, Media Efficiency, Media Strategy, ROAS0 comments
Media Efficiency Is More Important Than Ever. As marketing budgets are impacted, brands simply can’t afford to waste money or make ill-informed decisi...
Habu — The why and the what of the industry’s first Marketing Data OS20200213144049
Vivek VaidyaFebruary 13, 2020AdTech, Cross Channel Orchestration, MarTech, MDOS, Superset, Tom Chavez0 comments
“Another one?” “Really?” That was my inner monologue as we were discussing whether to jump in the fray — again — and launch yet another MarTech / AdTe...